Marketing Business Partner

Purpose of Role

The Marketing Business Partner (Marketing Manager)will be responsible to drive key marketing initiatives and campaigns designed to improving our customer journey enhance conversions and support revenue and profit goals.

You will act as a strategic partner to the businesstranslating market and customer insights into actionable marketing plans and executing campaigns that align with global strategy. You bring both strategic thinking and hands-on delivery capability managing projects end-to-end across multiple channels.

This position will be based in Portugal with a mix of home office and office-based environment.

You will collaborate closely with the global marketing organization and cross-functional teams including Sales Product Management Customer Care and Finance.

Main Responsibilities:

• Lead and execute marketing initiatives that drive commercial growth and lead generation for application in alignment with global strategy.

• Develop and deliver omni-channel campaigns (e.g. SEM social media email events webinars PR) with clear campaign briefs and measurable reporting.

• Translate customer market and competitive insights into targeted and account-based marketing plans that create differentiation and business impact.

• Proactively identify engage and manage relationships with key internal and external stakeholders to ensure alignment of marketing initiatives and maximize business impact.

• Manage stakeholder relationships through proactive communication regular feedback sessions and transparent reporting.

• Serve as the main point of contact for marketing within your application representing the marketing function in internal and external forums.

• Lead multiple concurrent marketing projects ensuring delivery on time within scope and on budget using structured project management practices.

• Track and report campaign effectiveness market intelligence and competitive insights to inform future strategy.

• Partner with the Sales and Product Management to cascade marketing plans educate teams on campaigns and support conversion opportunities.

• Identify and promote customer success stories and engineering innovations for social and internal communications.

• Success in this role will be measured by campaign ROI lead generation conversion improvement and stakeholder satisfaction.

Expectations for all employees

• Always adhere to company policies and procedures

• Comply with any reasonable requests within level of capability including any training that the company may request you to attend or perform

• Proactively support a safety-first culture. Constantly striving to improve the health safety and environment of your work area and colleagues with issues escalated immediately

• Strive to achieve the philosophy of Right First Time for each decision and process youre engaged in with issues escalated immediately

• Ensure a lean approach to all business processes with the ethos of making tomorrow better than today at the heart of everything we do

• Demonstrate the company values Be True Aim High and Own It and foster development of the One HBK company culture encouraging values-based behaviours and promoting best practices

Professional Qualifications / Experience

• A relevant degree or equivalent experience in a similar role with a strong track-record of Marketing is preferred

• Previous experience of working with technical B2B company or a production manufacturing or technical environment would be helpful

Key Competencies

• Strategic thinker with the ability to translate market and customer insights into actionable marketing plans that deliver measurable business outcomes..

• Analytical mindset with the ability to interpret data draw conclusions and communicate insights clearly.

• Strong planning and organizational skills able to manage multiple priorities and deadlines.

• Excellent written and verbal communication skills adaptable for different audiences and channels.

• Skilled stakeholder managerable to influence align and build consensus across diverse teams.

• Self-starter with the ability to drive completion solve problems and proactively improve processes.

• Strong project management capability with experience in planning tools milestone tracking and cross-functional delivery.

• Able to work independently and collaboratively within an international team.

• Team-oriented motivator who connects sales and marketing to drive commercial results.

We Offer

Freedom with responsibility is the framework for HBKs employees. This allows for a good balance between work and family life and for constant development of professional and personal skills in an international and enjoyable working environment.

One company HBK

On 1 January 2019 Brüel & Kjær and HBM merged their activities into a new company called HBK (Hottinger Brüel & Kjær). With more than 3500 employees worldwide and production facilities in Denmark Germany the UK the USA China and Portugal and presence in 80 countries HBK is a leading player in the test and measurement area. For further info please visit .