Social Media Specialist

Arcadis is the worlds leading company delivering sustainable design engineering and consultancy solutions for natural and built assets.

We are more than 36000 people in over 70 countries dedicated toimproving quality of life. Everyone has an important role to play. With the power of many curious minds together we can solve the worlds most complex challenges and deliver more impact together.

Role description:

The Social Media Specialist will be responsible for executing the global social media strategy for Arcadis on LinkedIn Facebook & Instagram. Key responsibilities will include content management community management generating inbound traffic and monitoring performance. The role will also include providing support to execute paid media campaigns on LinkedIn and Facebook.

Role accountabilities:

Responsibilities of this role include but are not limited to:

• Organic Social Media
  • Developing social media plans for campaigns
  • Managing social media campaigns end-to-end ensuring all scheduled posts are published via Oktopost accurately and on time according to the content calendar and campaign objectives.
  • Troubleshooting and handling ad hoc queries from the global marcomms community and business stakeholders
  • Communicating insights and best practices to peers and colleagues
  • Continuously monitoring trends and competitor insights
• Social Media Content Development & Management:
  • Managing assigned tasks from global project request tool in a timely manner.
  • Stay updated with social media trends and drive experimentation of innovative executions and creative approaches to deliver fresh and engaging content.
  • Closely work with the stakeholder Creatives & Design and Content teams to request new content to be promoted on social media.
  • Monitor and manage post engagements such as negative reactions mentions and comments as well as messages sent to our social media inboxes.
  • Monitor target client engagements in Oktopost to identify priority audiences and content opportunities.
  • Monitor benchmarks for measuring the impact of social media content and analyse review and report on effectiveness of campaigns to maximize results.
• Reporting/Analytics/Optimization
  • Prepare monthly and quarterly reports on channel performance content performanceand campaign performance and translate them into recommendations and actionplans.
  • GenerateUTM parameters for all social media posts to ensureaccuratetracking of traffic sources and performance analytics.
  • Syncqualified contacts and engagement data fromOktopostinto Eloqua.
• Project Initiation/Management
  • Assiststakeholders in gathering analyzing andidentifyingcampaign requirements; abilityto gauge the complexity of therequest
  • Coordinate the work estimates and negotiate turnaround time within theteam.
  • Provides status updates raises issuesencountered and adjusts timelines asappropriate
• Operational support
  • Support team in developing modules guides and process documents on social mediabest practices for social media community ofpractice
  • Identifyand provide suggestions for continuous processimprovement
  • Qualifications skills & experience:

Requirements:

• Education: Bachelors Degree in Marketing or any Business-related courses

Job-Related Experience:

• 2 years of cumulative hands-on experience in social media marketing managing social platforms including LinkedIn YouTube Facebook Instagram and Social Media Management Software

Specific knowledge:

• In-depth knowledge and understanding of social media platforms (Facebook Instagram LinkedIn YouTube etc.)
• LinkedIn (certification or hands-on-experience preferred)
• Facebook (mandatory hands-on-experience)
• Hands-on experience with Oktopost or similar social media management software.
• Excellent understanding of Facebook Business Manager and LinkedIn Ads Manager. Google Ads is a plus.
• Great knowledge on Google Analytics (UA/GA4)
• Familiar with Facebook Meta or Creator studio
• Good understanding of data visualization software like Google Looker Studio.
• Proficient in MS Office applications (Word Excel Outlook and PowerPoint) and able to create engaging presentations
• Experience with task management software like Asana or similar.

Skills:

• Organized collaborative and responsive
• Analytical mindset with strong attention to detail
• Social media-savvy with experience creating social media content for the major social media platforms
• Experience on performing in-depth quarterly content audits to identify trends and create recommendations for performance improvement
• Up to date with the latest trends and best practices in digital marketing
• Excellent project management skills and a proactive attitude
• Effective time management skills
• Excellent verbal and written communication skills
• Leverages measurement tools to provide progress reports and mine insights while continually finding ways to improve on those metrics through testing and new initiatives.
• May be assigned to perform other related duties from time to time.

Values:

• Integrity - We believe in being honest and responsible working to the highest professional standards.
• Client Focus - We are entrepreneurial and agile passionate about creating value for our clients and achieving high performance.
• Collaboration - We believe in diversity the power of global teamwork and that by working as one we can deliver exceptional outcomes.
• Sustainability - We own the responsibility to sustain our world and society in a balanced way with health safety and wellbeing of our people central to all we do.

Why Arcadis

We can only achieve our goals when everyone is empowered to be their best. We believe everyones contribution matters. Its why we are pioneering a skills-based approach where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.

Youll do meaningful work and no matter what role youll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark on your career your colleagues your clients your life and the world around you.

Together we can create a lasting legacy.

Join Arcadis. Create a Legacy.

Our Commitment to Equality Diversity Inclusion & Belonging

We want you to be able to bring your best self to work every day which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. At Arcadis you will have the opportunity to build the career that is right for you. Because each Arcadian has their own motivations their own career goals. And as a people first business it is why we will take the time to listen to understand what you want from your time here and provide the support you need to achieve your ambitions.