Senior Ambassador Programs Manager

Title: Senior Ambassador Programs Manager

Location: Dublin or London

Reporting; Global Trade Advocacy Director

Work type: Hybrid

Direct Reports: Ambassador Program Manager

Pernod Ricard is a worldwide leader in the spirits industry blending traditional craftsmanship state-of-the-art brand development and global distribution technologies. Our comprehensive portfolio of premium brands includes Jameson Irish Whiskey Absolut vodka Ricard pastis Ballantines Chivas Regal Royal Salute and The Glenlivet Scotch whiskies Martell cognac Havana Club rum Beefeater gin Malibu liqueur and Mumm and Perrier-Jouët champagnes.

We are a business with a soul: a company with family values deeply rooted in our terroirs and legacy. We drive the long-term growth of our brands with full respect for people and the environment while empowering our 19500 employees around the world to be ambassadors of our purposeful inclusive and responsible culture of authentic conviviality.

The on-trade remains one of the most culturally influential spaces for Pernod Ricard a dynamic ecosystem where brands like Absolut Jameson Havana Club Beefeater Chivas and Lillet are brought to life through storytelling craft and human connection. Bars restaurants cocktail venues and nightlife spaces are where brand meaning is shaped where rituals and serves are born and where bartenders influence the choices consumers make long after they leave the bar.

About the role

We are hiring a Senior Ambassador Programs Manager to lead the strategic evolution of Pernod Ricards global Brand Ambassador ecosystem. Sitting at the heart of the Trade Advocacy Center of Excellence this role defines the foundation how our programs operate grow and represent our brands across the on-trade.

You will shape the global BA strategy capability framework performance standards and role architecture that guide ambassadors across all markets. This includes developing global programming designing talent pathways setting KPIs and building tools that professionalize and elevate BA impact.

In this role you will work cross-functionally with Brand Architecture Education Developers Trade Engagement experts Brand Homes Bartender Community and markets to ensure ambassadors deliver culturally relevant premium brand experiences everywhere they show up. You build a consistent connected cross-brand community that drives brand equity trade advocacy and long-term commercial value.

This is a high-impact global leadership role for someone who combines strategic clarity with a deep understanding of brand storytelling bar culture and talent development.

Whats involved

Lead the Global Brand Ambassador Strategy

• Define the global Brand Ambassador strategy/archetype(s) across all PR brands shaping how ambassadors show up who they are and what great looks like.

• Set global KPIs profiles competency standards and performance expectations that ensure ambassadors deliver advocacy with skill consistency and personality.

• Own the global BA governance model wiring structures operating principles and ways of working that keep the BA ecosystem aligned and high-performing across markets.

• Build the global KPI dashboard for all BA programs to enable consistent reporting tracking and effectiveness.

Global Onboarding Education & Capability Development

• Own the global BA onboarding curriculum storytelling hosting content creation social media fundamentals responsible drinking advocacy essentials ensuring every ambassador starts strong and stays sharp.

• Develop educational tools content and learning moments in partnership with Brand Education Brand Homes and other Advocacy pillars that help enrich brand ambassadors bartender capability and industry engagement.

• Build modular content and toolkits that brand ambassadors and markets can adapt easily while maintaining global creative and experience integrity.

• Elevate ambassador craft and consistency by ensuring BAs deliver brand stories rituals serves and hosting experiences with creativity accuracy and alignment to brand playbooks.

• Strategically engage internal and external partners locally and globally to create an exceptional employee experience that motivates and inspires high-performance and world class delivery.

Bring our global BA community together

• Build and nurture a high-performing global BA community fostering collaboration knowledge-sharing and cultural fluency.

• Create moments digital and in person where ambassadors can learn share ask questions and feel part of something bigger.

• Foster a culture of collaboration creativity and curiosity within the ambassador network.

• Celebrate wins highlight great work and keep the energy high across markets and brands.

Youll thrive in this role if youre a highly strategic thinker with a strong feel for people culture and the on-trade. You know how to turn brand ambition into clear frameworks develop talent and build communities that feel connected and inspired. You bring credibility in hospitality culture and confidence working across global teams.

You have:

• Experience (10 yrs) leading global or multi-market advocacy ambassador trade marketing or talent programs

• Strong ability to build and manage frameworks capability models KPIs and toolkits

• Strong understanding of bartender culture hospitality and on-premise influence

• Comfort influencing across matrixed cross-functional environments

• Excellent communication and storytelling skills

• Strong program management and organizational skills

• A collaborative culturally aware mindset

• A global perspective and ability to work effectively across markets

Youll love this role if you:

• Enjoy shaping systems that help people do their best work

• Love hospitality culture and the energy of the on-trade

• Believe Brand Ambassadors are powerful cultural connectors

AtPernod Ricardwe know that great spirits are crafted by blending unique ingredients and we believe the same is true for people. Weactively welcometalentfrom allwalks of life and warmly welcome those with diverse religious backgroundsethnicities members of the IrishTravellingcommunity genders abilities and mix of our experiences voices and cultures that gives us our true character.

Our recruiting team are more than happy to provide reasonable adjustments during our application and interview processin order foryou toparticipatefully in our recruitment experience. Forassistance please contact us at

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