Director, Marketing Programs
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Job Location:
Chicago, IL - USA
Monthly Salary:
$ 180000 - 190000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Reports to: Chief Marketing Officer
The Role
Axiom is seeking aDirectorof Marketing Programsto lead the development execution and optimization ofdemand generation programsthat drive brand awarenesspipeline growth andrevenueretention. This role willbe responsible fordeveloping integrated marketing programsacross the full marketing mix including email webinarscontinuing legal education (CLEs)andeventsas well asoptimizingdigital demand generation in partnership withAxioms digital team.
As a key leader in the marketing organization theDirectorof Marketing Programs will collaborate with cross-functional teams including Sales Product andIT to ensure alignment with Axioms businessobjectives. The ideal candidate is a data-driven innovative thinker with a proventrack recordof buildingmarketingpipeline and drivingleadconversionall the way through the funnelin partnership withSales.
Key Responsibilities
Strategic Leadership & Program Development
- Develop and execute a comprehensive marketing programs strategy to drive awareness pipeline growth and client engagementin the US and key international markets (UK Australia Hong KongSingapore).
- Oversee the creation and execution of multi-channel marketing campaigns includingwebinars email marketingcontinuing legal education (CLEs) eventspartner marketingand more.
- Align marketing programs with business goals ensuringmeasurableimpact on revenue and client retention.
- Partner closely with the Sales teams to drive alignment andoptimizego-to-market strategies.
Demand Generation & Growth Marketing
- Lead demand generation efforts including email marketingwebinars CLEseventsandtargeted campaigns to drive high-quality in close partnership withBDRteamSolutionMarketingMarketing Communications and Digitalteams to drive alignment and maximize impact.
- Leveragegenerative AImarketing automationand CRMtoolstooptimizelead nurturing conversion rates and customer acquisition efforts.
- Track marketing performancemetrics and KPIs to assess marketing effectiveness and continually refine program performance.
Field Marketing
- Oversee Axioms field marketing activities in the UK and APAC regions.
- Integrate international field marketing efforts with Axioms global marketing calendarandhelp implement programs that maximizemarketingpipelinein Axioms international markets.
Team Leadership & Collaboration
- Lead and mentor a high-performing marketingprogramsteam fostering a culture of innovation and accountability.
- Collaborate withBDR teamSolutionMarketingMarketing Communications and Digital teams to ensure consistency and cohesion across all marketing initiatives.
- Work with internal stakeholders toleveragedata insights and market intelligence for continuous optimization.
Qualifications & Experience
- 7 years of experience in marketing with a focus on demand generation integrated marketing programs and revenue growth.
- Proven experience in B2B marketing preferably within professional services legal or technology industries.
- Strong background in digital marketingand marketing automation platforms (e.g. HubSpot Salesforce).
- Exceptional strategic thinking and analytical skills with a data-driven approach to decision-making.
- Excellent communication and stakeholder management skills with the ability toinfluence atall levels of the organization.
Axioms total rewards philosophy is to be transparent and equitable with all job candidates. The annual base salary range for this role is $180000-$190000 and you will be eligible to participate in our cash bonus plan which on target would be 25% of your base salary for a Director role in the Marketing team. You can also participate in our benefits programs that include healthcare life and disability coverage 401K with company match paid sick and personal time off paid parental leave and more. Please note that the final compensation is determined by several considerations including the quality of your experience and expertise your ability to immediately contribute to Axiom your potential to move up to the next level the market you are located in and other business considerations.
Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form please contact us at and include Applicant Accommodation in the subject line.
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Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
