Mobile Application Specialist Spécialiste de l'application mobile (CDD)
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Job Location:
Monthly Salary:
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Key Responsibilities:
User Acquisition (UA) and Mobile Measurement Platforms (MMP):
Develop and articulate goals and key performance indicators (KPIs) for attribution strategies in the context of Europcar Mobility Group services.
Set up platforms for linking media channels and tracking in-app events ensuring alignment with the nuances of the mobility industry.
Conduct thorough analysis of user acquisition performance and return on investment (ROI) within the mobility ecosystem.
Customer Relationship Management (CRM):
Formulate and implement retention strategies based on customer data taking into account the unique needs and preferences of Europcar Mobility Group customers.
Design and execute CRM lifecycle campaigns using customer segmentation including push notifications and in-app messages tailored to mobility experiences.
Enhance the effectiveness of CRM communications in the context of mobility services.
Subscription Optimization:
Define and execute subscription strategies aligned with Europcar Mobility Groups business objectives in the dynamic mobility market.
Develop and optimize paywalls to enhance subscription conversion rates considering the specific mobility service offerings.
Conduct A/B tests to refine and improve subscription-related processes for Europcar Mobility.
App Store Optimization (ASO):
Optimize meta-data for Europcar Mobility Groups products and apps aligning with the unique aspects of the mobility industry.
Enhance conversion rates through effective app store optimization strategies tailored to the diverse customer base.
Provide insights and recommendations on leveraging new features within app stores specific to the mobility sector.
Product Analytics:
Establish business goals KPIs and a comprehensive tracking plan aligned with Europcar Mobility Groups unique position in the mobility sector.
Analyze data and create analytical graphs including funnel analysis and event segmentation to enhance the performance and user experience of Europcar Mobility Group apps.
Provide actionable insights to improve Europcar Mobility Groups digital presence in the rapidly evolving mobility landscape.
Qualifications and Skills:
Proven experience in digital marketing with a focus on mobile app marketing in the mobility or related industry.
Proficiency in ASO techniques UA strategies and working knowledge of MMPs within the context of mobility services.
Strong analytical skills with the ability to derive insights from data relevant to Europcar Mobility Groups business.
Experience in CRM strategy development and execution considering the unique customer journey in the mobility sector.
Knowledge of subscription optimization and A/B testing methodologies adapted to Europcar Mobilitys offerings.
Proficient in creating and interpreting analytical graphs and reports specific to mobility services.
Excellent communication skills with the ability to convey complex concepts effectively in the mobility context.
Education and Experience:
Masteers degree in Marketing Business or a related field.
3 years of experience in digital marketing preferably in mobile app marketing for mobility services.
Familiarity with the latest trends and updates in app stores and digital marketing platforms relevant to the mobility industry.
Personal Attributes:
Detail-oriented with a passion for data-driven decision-making.
Proactive problem solver with a creative mindset adapted to the mobility sector.
Ability to work collaboratively in a cross-functional team environment within the mobility ecosystem.
Strong organizational and project management skills in the context of mobility services.
Adaptable and able to thrive in a fast-paced dynamic work environment within the Europcar Mobility Group context.
I
Europcar Mobility Group
Europcar Mobility Group is a global mobility player with 75 years of mobility services expertise and a leading position in Europe. We help to change the way you move is what we stand for and brings us together.
We offer to individuals and businesses a wide range of car and van rental services be it for a few hours a few days a week a month or more on-demand or on subscription relying on a fleet of more than 250.000 vehicles equipped with the latest engines including an increasing share of electric vehicles.
Our brands address differentiated needs use cases and expectations: Europcar - a global leader of car rental and light commercial vehicle rental with a premium positioning Goldcar - a frontrunner at providing low-cost car rental services in Europe and Fox-Rent-A-Car one of the main players in the car rental market in the US with a value for money positioning.
Customers satisfaction is at the heart of the Groups ambition and that of our more than 8000 employees everywhere we deliver our mobility solutions thanks to a strong network in over 130 countries.
Required Experience:
IC
Key Skills
- Business Process
- Test Scripts
- ORM
- Log4J
- Windows
- SVN
- UML
- WebSphere
- Angular JS
- Jboss
- SDLC
- Sequence Diagrams
- Servlets
- Ant
- Version Control
About Company
Car rental and van rental worldwide. Discover very exciting offers and book online to save money with our convenient and hassle free booking. Find out more!
