Sr. Consultant Marketing Management

If youre passionate about becoming a Nationwide associate and believe you have the potential to be something great lets talk. At Nationwide on your side goes beyond just words. Our customers are at the center of everything we do and were looking for associates who are passionate about delivering extraordinary care.

Were reimagining how Integrated Channel Marketing fuels annuity growthand this leader will help take us there.

Were looking for an experienced datadriven marketing leader to own and evolve our Integrated Channel Marketing strategy across annuity distribution channels. This role is a backfill with sharper focus greater clarity and bigger opportunity: to optimize how we engage prospects enable sales and convert interest into highquality leads and opportunities.

If you thrive at the intersection of strategy execution and analytics and love turning engagement data into smarter marketing decisions this role offers a chance to make a visible measurable impact.

What Youll Lead

Youll lead a highperforming Integrated Channel Marketing team responsible for designing and executing marketing programs that support our annuity distributors and sales partners across channels.

Your scope includes:

• Sales enablement support that equips distribution partners with the right content tools and experiences at each stage of the sales journey
• Web experience strategy including site structure content and journeys designed to educate engage and convert
• Paid media and social media programs that drive awareness engagement and qualified demand
• Webinars and virtual events that educate prospects and partners while generating actionable leads
• Prospecting and nurture email journeys that move leads through the funnel with intention and precision

Across all of this your north star will be driving moreand betterleads for sales.

What Makes This Role Different

This role goes beyond running campaigns.

Our opportunityand yoursis to get even better at:

• Optimizing marketing tactics based on performance and audience behavior
• Using engagement data and insights to improve targeting messaging and channel mix
• Partnering closely with sales and distribution to align on lead quality handoffs and outcomes
• Continuously testing learning and improving how marketing supports growth

Youll have the mandate to refine how we measure success evolve our approach and raise the bar for integrated marketing effectiveness.

What Success Looks Like

In your first 1218 months success will look like:

• Clear cohesive integrated channel strategies aligned to distribution priorities
• Strong collaboration with sales and distribution leaders
• Improved performance across key demand and engagement metrics
• More consistent delivery of highquality leads and opportunities
• A team that feels focused empowered and excited about the work

The Ideal Background

Were likely looking for someone who brings:

• Deep experience in integrated multichannel marketing
• A strong point of view on demand generation lead management and funnel performance
• Comfort using data analytics and insights to optimize marketing programs
• Experience leading and developing a team
• Financial services annuities or regulatedindustry experience (nice to have not required)

Why Join Us

• A clear mandate and visible leadership role
• The ability to shape how integrated channel marketing evolves
• A team doing meaningful growthoriented work
• The chance to combine strategy execution and measurable impact for Nationwides largest business unit

This is a hybrid position located inColumbusOhioand you will be required to come into the office 3 days per week.

FINRA Series 6at time of application or you will be required to get it within120days.

Job Description Summary

Are you ready to put your marketing savvy communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry If you want to influence a large marketing investment spend drive business growth and profitable results using the best in class marketing technology we want to hear from you!

As a Senior Consultant youll lead the development and execution of marketing strategies using highly advanced marketing principles. You will execute on future business or marketing needs driven by quantitative data/research competitive insights and/or consumer behaviors. Additionally well count on you to ensure a strong focus on end-to-end customer experience delivering exceptional customer experience overall.

Job Description

Key Responsibilities:

• Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.

• Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Implements digital and traditional marketing tactics and media including creative development process planning and execution.

• Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.

• Monitors emerging innovative trends in content design and marketing tactics

• Reviews and analyzes customer insights and analytics and tools to understand and forecast market competitor and customer needs and behavior. Helps to define appropriate target audiences evaluate sufficiency and effectively get results with data-based decisions.

• Ensures programs are on strategy and on schedule.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Associate Vice President/Vice President. This is an individual contributor and may manage a team based on organizational structure; may also lead virtual and project teams.

Typical Skills and Experience:

Education: Bachelors degree in marketing business administration or related field; graduate degree highly desirable.

License/Certification/Designation: Technical insurance designations such as CPCU CLU ChFC FLMI considered a plus. Additional licensing may be required to hold this position and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit the associate will be ineligible to continue in the position.

Experience: Typically 10 or more years related professional experience in marketing field sales management insurance or related field. Masters degree may be substituted for a portion of the experience requirements as appropriate. Prior marketing development and project leadership exposure/experience preferred.

Knowledge Abilities and Skills: In-depth knowledge of marketing methodologies insurance and/or financial services products including regulatory environment distribution systems and customers preferred. Knowledge of product distribution methods. Ability to develop and review research studies communicate research findings market recommendations based on findings develop and negotiate contracts/service agreements with internal/external contacts and lead multiple projects planning projects. Ability to function independently or in a team environment. Demonstrates core marketing proficiencies including strategy development utilization of insights and analytics building brand equity and developing effective marketing communications. Command of and ability to understand and deliver customer focus operating capabilities and strategic capabilities.

Other criteria including leadership skills competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring managers leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs including: medical/dental/vision life insurance short and long term disability coveragepaid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date nine paid holidays 8 hours of Lifetime paid time off 8 hours of Unity Day paid time off 401(k) with company match company-paid pension plan business casual attire and more. To learn more about the benefits we offer click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged appreciated respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

NOTE TO EMPLOYMENT AGENCIES:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills education training credentials and experience of the candidate; the scope complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job Sales Incentives based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.

The national salary range for Sr Consultant Marketing Management : $122000.00-$214000.00

The expected starting salary range for Sr Consultant Marketing Management : $122000.00 - $182000.00