Marketing Performance Analytics

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Title : Marketing Performance Analytics

Location : New York city NY

Job Type: Contract

Responsibilities:

Dive deep into web analytics and user journey analysis to understand customer behavior and optimize conversion paths.
Map user journeys analyze engagement metrics (bounce rate time on site scroll depth) and pinpoint opportunities for site and campaign improvement.
Build and maintain Analytics dashboards for executive stakeholders and create custom metrics segments and dimensions in Adobe Analytics.
Analyze paid media performance across social programmatic search and display channels.
Deliver executive-ready reports dashboards and strategic recommendations to guide future marketing investments.
Work cross-functionally with social media paid media content and email marketing teams to deliver quarterly insights and recommendations to senior leadership.

Required qualifications capabilities and skills:

5 years experience with Adobe Analytics (workspace analysis segments calculated metrics API integrations) SQL for data extraction and analysis and dashboard creation using Tableau or similar visualization tools.
Familiarity with marketing analytics platforms such as ThoughtSpot web debugging tools and data engineering concepts (ETL data quality management).
Demonstrated ability to analyze digital marketing campaigns across paid social programmatic search display and email channels.
Skilled in user journey mapping conversion optimization and website A/B testing.
Proficient with key marketing metrics (CTR CPL CPC CPM ROAS engagement bounce rate time on site) and marketing technology stacks (tag management attribution tools CDPs).
Expert at translating complex data into clear actionable insights for executive audiences.

Mandatory Skills : Paid Media - Facebook Paid Media - Instagram Paid Media - LinkedIN Paid Media Twitter.

Job Title : Marketing Performance Analytics Location : New York city NY Job Type: Contract Responsibilities: Dive deep into web analytics and user journey analysis to understand customer behavior and optimize conversion paths. Map user journeys analyze engagement metrics (bounce rate time on site ...