Creative Strategist, Beauty & Skincare

Start Date: ASAP

Length: 2 months

Hourly Rate: $105

Location: Remote

Hours: 20-30 hours/week may vary throughout engagement

Were looking for a Creative Strategist with deep beauty category experience to help evolve an existing campaign platform and bring sharper meaning to the work. Ideal candidates have experience within a top-tier global CPG beauty organizationthe kind of environment with rigorous brand standards smart stakeholders and lots of inputs to translate into clear direction.

This is a short-term high-impact engagement partnering closely with an internal creative studio and brand stakeholders. You will be responsible for: 

• Leading strategic development for a beauty campaign platformbringing clarity meaning and direction.
• Develop a clear engagement methodology that outlines how youll diagnose the current state translate inputs into insights and move from insight strategy creative direction.
• Translate existing data into human insights (how women engage with the category across age groups and needs).
• Responsible for conducting trend and category research to develop consumer insights and creative opportunities. 
• May require consumer intercepts to gain reactions to creative and refine development. 
• Build and refine the campaign narrative messaging architecture that connects brand to product.
• Provide strategic guidance across multiple product lines
• Help the creative team stay focusedsteering the work when it starts to drift.
• Confidently defend the strategy with internal stakeholders in a constructive way.
• Set the stage for future work by establishing a strategic foundation that can carry forward.

Qualifications :

Must-have

• 7-10 years in creative strategy / brand strategy (senior autonomy; can lead without heavy oversight)
• Deep beauty category experience 
• Proven ability to translate data and inputs into human consumer insights and clear creative direction
• Strong executive presenceable to influence challenge constructively and defend strategy with senior stakeholders
• Experience developing a clear engagement methodology (phased approach working plan decision points)
• Demonstrated ability to drive internal alignment through workshops working sessions and stakeholder reviews
• Excellent storytelling and presentation skills (can simplify complexity and make it actionable for creative teams)

Nice-to-have

• Experience in a highly matrixed global CPG brand environment with rigorous brand standards
• Experience partnering with in-house creative studios and brand teams

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract