Marketing Operations Specialist

The Marketing Operations Specialist will support the development and delivery of a global centralised marketing function that enables effective execution of regional sales strategies. The nearterm focus will be on Europe and China with the flexibility to support other regions as required.

This role plays a key part in connecting our Global Marketing team Regional Sales Execution teams local distributors and any thirdparty partners acting on their behalf.

It is a global position supporting multiple regions and requires the ability to work across diverse crops channels and agronomic environments. While the role will have a primary area of focus it will also need to flex and adapt in line with business needs. Key responsibilities include: 

Marketing Foundations & CrossFunctional Alignment

• Support the definition agreement and adherence to global marketing and communications standards and processes.
• Build and maintain strong crossfunctional relationships with Regional/Sales teams Technical Product Development and Communications.
• Act as a brand ambassador for Marketing across the Commercial team and wider Anglo American Group.
• Work with a minimum viable product mindset building capacity and capability over time.
• Ensure effective integration between Marketing Sales and other support functions including continuous alignment with HQ Marketing and crossregional sharing of best practice.

Customer Market & Competitor Insights

• Collect and consolidate all relevant customer information (grower channel influencer) to enable segmentation and targeted POLY4 campaigns.
• Support and maintain accurate customer segmentation and target groups working closely with the Customer Data Specialist to ensure an uptodate CRM database.
• Lead customer and key buying factor surveys managing external agencies and insights to inform product positioning brand equity tracking and valuebased pricing.
• Monitor competitor activities pricing structures and commercial execution at farm level providing insights and recommending proactive or corrective responses.

Marketing Planning Positioning & Campaign Execution

• Contribute to the creation of structured intentional marketing plans by channel and offtake partner (initial focus on Europe and China).
• Ensure campaign plans are fit for purpose in a capitalconstrained environment and directly support priority market sales plans.
• Propose product positioning and message maps by crop customer segment and priority subarea.
• Define and maintain key customer touchpoints and integrate campaign plans for full alignment on targets and execution.
• Support Regional Heads with measurable KPIs and yearend evaluations to shape nextseason strategies.
• Develop implement and track POLY4 campaigns in assigned geographic areas.
• Translate customer offers (B2B channel influencer or grower) into regionappropriate delivery plans.
• Ensure campaign objectives KPIs value propositions and product positioning are clearly communicated to gain Sales and Marketing team buyin.
• Coordinate effective execution of demos events prelaunch activities harvest days and influencer/customer engagements.
• Ensure campaign delivery meets budget expectations and aligns with regional plans.
• Work with external marketing agencies on content generation and execution where relevant.
• Develop digital marketing tools for the region and contribute to digital agriculture and precisionag projects with scale potential.
• Troubleshoot campaignexecution issues and recommend workflow improvements.

Stakeholder Enablement & Capability Building

• Act as a trusted operational partner to Regional teams and Global Marketing.
• Lead and coordinate B2B training initiatives ensuring content and delivery reflect customer needs.
• Guide Marketing Coordinators in developing digital and nondigital sales toolkits to support B2B customers and downstream partners.
• Track customer needs assess regional capability/readiness to deliver POLY4 campaigns and volumes and provide recommendations to Regional Heads where corrective actions may be required.

Qualifications :

• Experience in marketing operations business development campaign execution or a related commercial/marketing function.
• Experience coordinating work in crossfunctional environments including regional or global teams.
• Ability to manage multiple workstreams prioritise effectively and deliver outcomes independently.
• Strong communication and relationshipbuilding skills across cultures and stakeholder groups.
• Exposure to agriculture agriinputs or adjacent industries is beneficial but not essential.
• Understanding of market value chains customer needs and key players.
• Appreciation of farm systems grower challenges and onfarm economics (can be developed on the job).
• Experience using CRM systems (e.g. Salesforce) or willingness to learn.
• Ability to create practical insightdriven campaign action plans and support product messaging and marketing strategies.
• Strong projectdelivery skills from planning through to execution including working with external agencies for content and design.
• Exposure to valuebased pricing or commercial decisionmaking is beneficial.
• Initiative-driven able to work autonomously and adapt to evolving priorities.
• Commitment to following company protocols and guidelines and willingness to learn regulatory or marketspecific requirements.

Additional Information :

Who we are:  We aim to lead the industry by pursuing ever safer and more responsible ways of working demonstrating integrity and showing care and respect for people and the planet. That means we are constantly seeking new opportunities to mine and process our products sustainably using less water less energy and more precise extraction technologies. As the custodians of coal and other precious natural resources diamonds (through De Beers) copper platinum and other precious metals iron ore and nickel our extraordinary teams work safely and collaboratively with the utmost consideration for local communities our customers and the world at large.  

What we Offer: When you join Anglo American you can expect to enjoy a competitive salary and benefits package. But more than this youll find yourself in an environment where the opportunities for learning and growth are second to none. From technical training to leadership programs we bring out the best in our people. There are plenty of opportunities to move onwards and upwards too. Were a large successful multinational company and were still growing all the time. 

How we are committed to your safety: Nothing is more important to us than ensuring you return home safely after a days work. To make that happen we have the most rigorous safety standards in the industry. Not only that were also continually investing in new technologies from drones to data analytics that are helping to make mining safer.  

Inclusion and Diversity:  Anglo American is an equal opportunities employer. We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are and provide equality of opportunity so that everyone can fulfil their potential

Remote Work :

No

Employment Type :

Full-time