ExecutiveSenior ExecutiveAssistant Manager Digital Marketing (AI and Data Innovation)

Singapore - Singapore

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Job Description

The successful candidate will be part of SIAs Brand & Marketing Department Sales & Marketing Division. He/she will manage end-to-end digital marketing campaigns and drive innovation in campaign planning management and optimization through the strategic application of AI agentic AI audience intelligence and airline revenue management data transforming how Singapore Airlines engages customers across their journey.

Responsibilities

manage and optimize full funnel campaigns across multiple channels and platforms including but not limited to search display social affiliates Whatsapp marketing.

test and deploy agentic AI tools to automate and optimize stages of the marketing processfrom strategy ideation to post-campaign learning loops.

with AI vendors data scientists and internal tech teams to pilot AI-driven campaign workflows (e.g. automated media planning predictive audience segmentation copy generation).

first-party data and audience management platforms to identify audience clusters and high-value segments.

AI-driven predictive modelling to forecast customer behaviour booking propensity and lifetime value.

with internal teams and external stakeholders to build audience journeys that adapt dynamically based on engagement and revenue signals

and continuously evolve the end-to-end digital customer journey using AI insights and behavioral data.

friction points and opportunities to enhance targeting and personalization across touchpoints (web app search social programmatic email etc).

with creative media technology and legal teams to ensure AI-generated creative assets align with brand voice and regulatory standards.

10. Collaborate with Revenue Management and Commercial Strategy teams to translate fare data demand patterns and route profitability insights into actionable marketing campaigns.

11. Responsible for maintaining workflow diagrams and decks across multiple stakeholders to ensure clarity and consistency in the processes relating to these tools dashboards and ad operations.

12. Establish and develop best practices SOPs ways of working and comprehensive training materials for all levels of marketers.

13. Collaborate and work cross-functionally with internal and external stakeholders including performance & brand marketing overseas sales & marketing offices internal business units tech developers & data scientists creative & media agencies big tech & media owners to ensure deliverables are defined and KPIs are exceeded.

14. Be the subject matter expert in agentic AI for marketing dynamic creative optimization Gen AI as well as well-versed in latest AI innovations capabilities and technological developments.

Requirements

Bachelors Degree
Preferably proficiency in digital marketing AI marketing solutions and marketing technology/automation tools and models
35 years of experience in digital marketing programmatic advertising or AI marketing solutions (preferably in travel airline or e-commerce sectors). Strong understanding of AI/ML concepts data analytics and marketing automation platforms.
Experience with tools such as Google Marketing Platform Adobe Experience Cloud Meta Ads CDPs DCO platforms
Familiarity with airline or revenue management systems (e.g. Amadeus Sabre) is highly desirable.
Demonstrated experience in data storytelling A/B testing and AI ethics in marketing.
Excellent collaboration communications and writing skills able to bridge marketing tech and business teams meticulous creative data-driven adaptable strong stakeholder management skills and performance oriented.

We thank all candidates for your interest in Singapore Airlines and regret that only shortlisted candidates will be notified

Required Experience:

Manager

Job Description The successful candidate will be part of SIAs Brand & Marketing Department Sales & Marketing Division. He/she will manage end-to-end digital marketing campaigns and drive innovation in campaign planning management and optimization through the strategic application of AI agentic AI au...