Senior Director, Head of Media Analytics
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Job Location:
Chicago, IL - USA
Yearly Salary:
$ 200000 - 300000
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Company Overview
Interactive Brokers Group Inc. (Nasdaq: IBKR) is a global financial services company headquartered in Greenwich CT USA with offices in over 15 countries. We have been at the forefront of financial innovation for over four decades known for our cutting-edge technology and client commitment.
IBKR affiliates provide global electronic brokerage services around the clock on stocks options futures currencies bonds and funds to clients in over 200 countries and territories. We serve individual investors and institutions including financial advisors hedge funds and introducing brokers. Our advanced technology competitive pricing and global market help our clients to make the most of their investments.
Barrons has recognized Interactive Brokers as the #1 online broker for six consecutive years. Join our dynamic multi-national team and be a part of a company that simplifies and enhances financial opportunities using state-of-the-art technology.
This is Hybrid role (3 days in office /2 days remote)
About your Team:
This role willgrow and lead IBKRs Global Media Analytics & Measurement function.This team will sit at the intersection of media strategy analytics experimentation and optimization serving as the analytical and strategic backbone of IBKRs global marketing organization.
What will be your responsibilities within IBKR:
Media Strategy & Planning
- Own and lead IBKRsglobal integrated media strategyacross performance mid-funnel and upper-funnel channels
- Oversee media investment across Search Social Video Display TV and Out-of-Home (OOH)
- Serve as the senior owner of alargeglobal media budget with accountability for ROI and business impact
- Develop and govern budget allocation pacing and scenario-planning frameworks across regions and channels
- Partner closely with Finance Growth and regional marketing teams to align media strategy with business objectives
Analytics & Measurement
- Leverage advanced analytics and AI-driven modeling techniques to enhance media measurement including attribution incrementality forecasting and decisioning at scale.
- Design and implement IBKRsglobal media measurement framework
- Lead the development and execution of causal measurement approaches
- Establish measurement best practices across media investment
- Ensure measurement systems are actionable scalable and embedded into planning and optimization workflows
Performance Optimization
- Translate measurement and analytics outputs into clear actionable guidance for media creative and growth teams
- Identifycross-channel trends saturation points and diminishing returns across performance and brand media
- Drive a continuous testing and learning agenda to improve media efficiency and effectiveness at scale
- Partner with media buying and optimization teams to ensure data-informed investment decisions
Reporting & Insights
- Build andmaintainexecutive-level dashboards and reporting infrastructure connecting media investment to business outcomes
- Develop forecasting models to project performancebusinessoutcomesand growth under varying investment scenarios
- Present insights trade-offs and strategic recommendations to senior marketing leadership and executive stakeholders
Team Leadership & Capability Building
- Build lead and scale ahigh-performing global media and media analytics organization
- Mentoranddevelopmid-level talent including media analytics and optimization leaders
- Establishad platformpartnerships whilebuilding strong internal capabilities
What required skills you need:
- Bachelors degree in Marketing Statistics Economics Data Science or a related field (Mastersdegree preferred)
- 10 years of experience in media strategy marketing analytics or performance marketing withdemonstratedpeople leadership
- Proven experience managing andoptimizinglarge multi-channel media budgetsin a global environment
- Deepexpertisein experimentation media measurement and performance analysis
- Strong understanding of full-funnel media strategy including performance and brand media
- Extensive experience with Googles advertising and measurement platforms
- Strong analytical skills including SQL and experience working with large datasets
- Ability to communicate complex analytical concepts clearly to senior non-technical stakeholders
To be successful in this position you will have the following:
- Self-motivated and able to handle tasks with minimal supervision.
- Superb analytical and problem-solving skills.
- Excellent collaboration and communication (Verbal and written) skills.
- Outstanding organizational and time management skills.
Company Benefits & Perks
- Competitive salary annual performance-based bonus and stock grant
- Retirement plan 401(k) with competitive company match
- Excellent health and wellness benefits including medical dental and vision benefits. Company paid medical healthcare premium.
- Wellness screenings and assessments health coaches and counseling services through an Employee Assistance Program (EAP)
- Paid time off and a generous parental leave policy
- Daily company lunch allowance provided and a fully stocked kitchen with healthy options for breakfast and snack
- Corporate events including team outings dinners volunteer activities and company sports teams
- Education reimbursement and learning opportunities
- Modern offices with multi-monitor setups
The anticipated base salary range for this role is $200000 to $300000 per year based on skills experience and location. The offered salary is just part of the total compensation addition to a competitive salary the company offers both a discretionary cash bonus and a stock award as well as a wide range of benefits including healthcare tuition reimbursement and more.
Required Experience:
Exec
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Leading online trading solutions for traders, investors and advisors, with direct global access to stocks, options, futures, currencies, bonds and funds. Transparent, low commissions and financing rates and support for best execution.
