Principal Product Marketing Manager – Firefly Monetization

Doyou dream about how AI/ML will change the world You will have the chance to create this new future and power the next decades of creativity through advancement in Generative AI. Our goal is to look around the corner andlaythe groundwork for CreativityForAll powered by AI/ML.

We are looking for a strategic Product MarketingLeadto drive revenue growth and set our monetization strategy across (web & mobile) and our Creative Suite bundles. You will define how Firefly technology and products areleveragedand monetized across our entire ecosystem.

This role is accountable for driving business results in collaboration with multiple cross-functional teams. This is a highly visible position that requires clear critical thinking and have ability to implement strategy all the way down to thenitty-grittydetails.

The ideal candidate is passionate about Gen AI growth and monetization strategies and has a deep interest in creative industries. You willdemonstratethe ability to influence teams in Product Marketing GTM Finance and Data Scienceusingstrong quantitative skills to drive consensus.

WHAT YOU WILL DO

• Define and drive the overall Firefly monetization strategy:Lead the evolution of plan tiering pricing feature gating offers and AI-powered personalization.

• Lead the global roll-out of new plans & pricing:Orchestrate successful launches in coordination with your cross-functional partners.

• Drive cross-functional alignment:Partner closely with product management design finance and strategy to ensure monetization supports user value.

• Executive influence:Drive strategic updates and discussions with senior executives to secure agreement for new business models.

• Deep market intelligence:Develop deep knowledge of the Firefly business generative models and differentiated capabilities (creative control content quality). Be the expert in market trends customer needs competitive landscape and market growth drivers in the Gen AI space.

• GTM Strategy & Positioning:Work with partners to definea clear visionfor the business and GTM strategyto win in each category. Position our plans and pricing with clear value propositions and differentiation in the market.

• Experimentation & Optimization:Act as a change agent guiding teams forward in a rapidly evolving environment. Own the experiment roadmap to continuously improve our offerings and tactics.

QUALIFICATIONS

• Senior Strategy & Growth Experience:Self-starter and proactive leader with 12 years of experience in product management product marketing growth marketing or strategy consulting.

• Creative Industry Knowledge:Experienced senior-level PMM who understands Creative professionals and their expectations from tools across domains such as Photography Imaging Design 3D and Video.

• Quantitative Mastery:Strong quantitative skills with proven experience leading pricing growth plans and monetization at a global scale.

• Analytical Rigor:Deep experience running and orchestrating experiments (A/B testing conjoint &Maxdiffresearch) with a drive to constantlyoptimize.

• Influence in Matrixed Environments:Strong EQ and leadership ability. Proven success influencing peers across product management engineering corporate marketing and regional leaders in a highly matrixed global organization.

• Executive Presence:Excellent communication skills with the ability to set short and long-term strategic priorities.

• Passion for Innovation:A relentless focus on customer experience and a passion for how creativity will be transformed by AI/ML.

• Owner-Operator Attitude:A working style that combines high-level strategy with hands-on execution.

• BA/BS Degree preferred OR 12 years of experience product management/growth marketing/product marketing OR equivalent practical experience.