Marketing Manager

This is the opportunity for a creative marketer with a passion for luxury hospitality. Lead innovative marketing campaigns drive digital engagement shape our brand story and bring our F&B outlets to life through compelling campaigns partnerships and content.

Key Responsibilities

• Develop and execute multi-channel marketing campaigns (digital print social media) that elevate Sofitels brand presence.
• Support marketing initiatives across all Food & Beverage outlets promoting experiences seasonal offers and signature events.
• Lead digital initiatives including SEO SEM email marketing content creation and social media strategy (Meta LinkedIn).
• Design and manage engaging digital content photography and video to showcase Sofitels experiences.
• Collaborate with influencers bloggers and local partners to amplify brand reach and create buzz.
• Design and implement a comprehensive Marketing & Communications Plan aligned with luxury brand standards.
• Manage advertising sales presentations and promotional initiatives to drive revenue and engagement.
• Conduct market research to uncover trends guest preferences and competitive insights to inform strategy.
• Maintain brand consistency across all touchpoints and marketing materials.
• Monitor campaign performance reporting insights and ROI to senior management and appointed agencies.
• Collaborate with Sales Operations and Revenue teams to ensure marketing initiatives support business objectives.
• Manage the marketing budget effectively to maximise impact and return.

Qualifications :

What You Will Bring

• Minimum 2 years marketing senior experience; luxury hospitality experience highly regarded.
• Qualifications in Marketing Business or related field preferred.
• Hands-on experience with Meta platforms content generation and community engagement.
• Experienced in influencer marketing partnerships and collaboration with local brands or media.
• Exceptional creative written and verbal communication skills.
• Proven ability to translate customer insights into compelling marketing strategies.
• Highly organised with the ability to manage multiple projects and deadlines.
• A strong passion and pride for the brand showing elevated emotional intelligence.
• Adaptable and innovative responding to changing market conditions with fresh ideas.

Additional Information :

Thrive in Our Sofitel Gold Coast Broadbeach Community

• Complimentary duty meals and discounted on-site secure parking in the heart of Broadbeach.
• Celebrate your work anniversary with a complimentary Sofitel luxury stay and breakfast for two plus a paid day off on your birthday.
• Generous discounts on accommodation dining and lifestyle experiences across Accors global portfolio.
• Tailored recognition and reward programs with both pop up and large scale employee events every month.
• Ongoing leadership development mentoring and career growth opportunities.
• Inclusive and supportive culture where your creativity and leadership shape the guest experience.

Full Australian working rights are required for this role with the ability to work an average of 38 hours per week.

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process youre welcome to let us know. 

Remote Work :

No

Employment Type :

Full-time