Senior Marketing Manager

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the worlds most highly integrated SoCs Silicon Labs provides device makers the solutions support and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin Texas Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home industrial IoT and smart cities markets. Learn more at.

Meet the Team

Silicon Labs is seeking a Senior Marketing Manager to lead highly targeted Account-Based Marketing (ABM) programs for our most strategic accounts. This role is responsible for aligning closely with Sales to identify priority accounts develop dedicated account-level messaging collaborate with the paid marketing team to build and execute account-focused marketing plans and partner with Revenue Operations (RevOps) to evaluate engagement performance and success metrics that drive engagement pipeline and revenue.

While Account-Based Marketing (ABM) is the primary focus this role also supports additional global marketing activities including partnering with Sales to drive new opportunities through targeted trade shows and new prospect events as well as program managing localization initiatives to ensure timely accurate delivery of translated marketing assets.

Responsibilities

Account-Based Marketing Strategy & Execution (Primary Focus)

• Partner closely with Sales to identify prioritize and refine strategic target account lists

• Collaborate with business units technical teams and subject matter experts to develop account-specific content and collateral that support targeted ABM programs

• Partner with the paid marketing team to build and execute effective account-focused promotional plans that drive engagement and pipeline

• Ensure all content clearly communicates Silicon Labs technical differentiation and customer value

• Partner with RevOps team to monitor ABM performance.

Supporting Responsibilities

• Support new sales opportunities and expand the marketable database through targeted trade shows and account-focused events

• Program manage Silicon Labs translation program coordinating with internal teams and external vendors to deliver timely accurate localized marketing assets

Skills You Will Need

Minimum Qualifications

• Experience in semiconductor IoT or other highly technical B2B industries

• 7 years of experience in B2B marketing with a strong focus on account-based marketing or sales-aligned programs

• Proven experience partnering closely with Sales in a revenue-driven environment

• Strong ability to develop account-specific messaging and execute personalized marketing programs

• Experience working with technical teams or business units on content creation

• Excellent communication collaboration and project management skills

Benefits & Perks

You can look forward to the following benefits:

• Great medical (Choice of PPO or Consumer Driven Health Plan with HSA) dental and vision plans

• Highly competitive salary

• 401k plan with match and Roth plan option

• Equity rewards (RSUs)

• Employee Stock Purchase Plan (ESPP)

• Life/AD&D and disability coverage

• Flexible spending accounts

• Adoption assistance

• Back-Up childcare

• Additional benefit options (Commuter benefits Legal benefits Pet insurance)

• Flexible PTO schedule

• 3 paid volunteer days per year

• Charitable contribution match

• Tuition reimbursement

• Free downtown parking

• Onsite gym

• Monthly wellness offerings

• Free snacks

• Monthly company updates with our CEO

Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race religion color national origin gender sexual orientation age marital status veteran status or disability status or any other characteristic protected by applicable law.