Senior Digital Marketing Manager Tommy Hilfiger Global

The Global Digital Marketing team connects Global Brand and Product marketing concepts to smart execution across all digital consumer touchpoints. We deliver connected consumer journeys that bring brand and commerce together across e-commerce media and CRM driving growth relevance and conversion.

As the global digital channel hub and Centre of Excellence we define global guidelines across channels set standards and frameworks and enable regions to execute with clarity and consistency raising the standard of digital experiences and storytelling to build desire relevance and a more premium brandperceptionglobally. Consumer journeys and strategic digital projects are the core output of our work intentional channel-native and built to perform.

We are a newly established global team on an ambitious journey building foundations shaping ways of working and raising the bar for digital execution across markets.

Position Summary

TheSr. Manager Global Digital Marketing roleis the seasonal driver for consumer journey design and planning translating global brand and business priorities into clear integrated channel frameworks that regions can execute against.

You will orchestrate seasonal channel planning end to end ensuring experiences are connected purposeful andperformance-led. In doing so you will help shape how some of the brands biggest global campaigns come to life across channels drive innovation throughnew approachesand pilots and build the systems and foundations that make the global marketing machine run smoother over time.

This role requires ownership perspective and influence acrossour Globalmatrixorganization. You will balance short-term delivery with long-term thinking helping teams make better decisions today while shaping how we work and create in the future. Success comes from strong judgment a feel for quality and the ability to connect strategy creativity and execution into work that lands well in the real world.

Key Responsibilities

Seasonal Consumer Journeys & Channel Frameworks

• Own seasonal end-to-end consumer journey planning translating global brand and business priorities into integrated channel frameworks.

• Define North Star journeys wireframes and channel plans that guide execution across e-commerce CRM and media.

• Drive adoption and continuousoptimizationthrough regional enablement performance data testing and close partnership with creative mediaCRMUXmerchandizeand analytics teams.

Channel Strategy & Direction

• Define clear channel roles and seasonal priorities acrossdigitalchannels aligned to brand business and consumerobjectives.

• Integrate channels into a cohesiveapproachconnectingcommercialcalendarsconsumerinsightsandcreativeexecution.

• Advance the channel strategy through innovationidentifyingand scalingnew approaches tools and pilots that improve effectiveness over time(GEOnewmediaformatetc.).

Project Management &OperationalExcellence

• Lead complex cross-functional projects acrossdepartments balancing strategic intent with strong execution and delivery discipline.

• Own timelines dependencies and decisions to ensure alignment between global strategy and regional execution delivering consistent high-quality outcomes across teams.

• Improve ways of working through clearer processes playbooks and frameworks that drive efficiency consistency and confident regional execution.

The Ideal Candidate

You are a strong operator withstrategicandcuriousmindset able to turn brand and business ambition into clear direction and high-quality execution in complex global environments. You bring structure andgoodjudgment with a clear eye for quality - not just whether work gets done but how it comes together.

• You are curious creative and eager to learn and seize new opportunities with a strong entrepreneurial mindset.

• You are a connectorcomfortableworking at thecenterof moving partsbridgingstrategy channels teams and timelines to make complex work land well.

• Comfortable owning ambiguity and turning open-ended challenges into clear actionable plans.

• Motivated by roles with wide scope and real scale balancing long-term thinking with short-term delivery.

• Able to zoom out to understand the bigger brand and consumerproblem andzoom in to drive thedetailneeded to deliver.

• A trusted partner who can speak fluently about brand experience and performance.

• Focused on clarity quality and impact with a strong bias toward action and continuous improvement.

• You work well in agile ambitious teams that like to build test and deliver meaningful work and you care deeply about how that work shows up in the world.

Experience & Background

• 710 years of experience indigitalmarketing with specific hands-on exposure to paid mediae-commerceand/orCRM.

• Experience inboth GlobalandRegionalroleswithinBrandmatrixorganizations.

• Strong project management skills with experience driving cross-functionalinitiativesend to end in fast-paced environments.

• Solid understanding of digital consumer journeys and how paid media on-site experience and CRM work together to drive performance.