Sales Activation & Enablement Specialist, Corporate Marketing
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Job Summary
Company:The Davey Tree Expert Company
Locations:Kent OH
Additional Locations:NA
Work Site:Hybrid
Req ID:220110
Position Overview
As the oldest and largest tree care company in the U.S. Davey has a rich heritage of scientific and environmental leadership. Were looking for a proactive data-driven Sales Activation Lead to streamline our commercial lead process and strengthen alignment between Marketing Sales and this role youll improve lead quality enhance CRM usage and equip Business Development Representatives with the training and tools needed to convert more opportunities.
Job Duties
Key Responsibilities:
- Collaborate on the development and implementation of a scalable sales activation strategy aligned with business goals including:
- Create document and distribute Standard Operating Procedures (SOPs) for commercial lead processing.
- Directly execute initial sales outreach in order to qualify buyers ensuring high-quality handoff to Business Developers.
- Partner with sales leadership to identify skill gaps CRM improvement opportunities and training needs.
- Support alignment efforts between sales marketing and business operations.
Sales Training & Development:
- Provide training and template execution for Act-On email program to Business Developers.
- Design and deliver onboarding programs and continuous training sessions for sales representatives.
- Identify skill gaps and create targeted training or coaching programs.
- Support CRM (Microsoft Dynamics 365) utilization and SOP compliance for sales activities.
Sales enablement Content & Tools:
- Manage email marketing and automation platforms providing templates and execution training to Business Developers. Serve as the bridge between Sales Marketing and Operations to ensure consistent messaging and material usage.
Process & Performance Optimization:
- Track sales activation KPIs (e.g. close rates lead response times CRM compliance)
- Drive CRM adoption (Microsoft Dynamics 365) by improving workflows. Solicit and analyze feedback from sales representatives to refine and evolve activation workflows and marketing programs.
- Ensure consistent and accurate reporting efforts through data entry compliance.
Qualifications
- Bachelors degree in marketing Business Communications or a related field.
- 35 years in sales enablement sales operations or marketing operations
- Strong CRM and marketing automation experience (Microsoft Dynamics 365 preferred)
- Understanding of MQL/SQL pipelines lead funnels and sales cycle stages.
- Ability to work with dashboards reporting tools or Power BI platforms.
- High attention to detail and commitment to data accuracy.
- Collaborative approach; effective working across Marketing Sales and Operations.
- Excellent communication training and process-building skills
- Prior experience working directly with sales teams preferably in a B2B environment.
- Experience building or managing lead qualification processes CRM workflows or sales onboarding.
This position is hybrid to our corporate office in Kent Ohio. Candidate must be able to commute to Kent.
Additional Information
We invest in our employees by offering industry-leading training technology and benefits that lead to a rewarding and safe work experience for employees at all levels.
- Group health plans*
- Short-term and long-term disability insurance*
- Life insurance*
- Paid parental leave
- 401k with up to a 4% company match**
- Employee Stock Purchase Plan: opportunity to buy company stock at a 15% discount
- Holidays and paid time off*
- Payroll savings plan*
- Charitable matching gift program*
- Employee referral bonus program *
- Employee Educational Scholarship*
- Davey Family Scholarship*
- 20% discount on all Davey services*
- Cell phone discounts*
- Vehicle purchase discount program*
- Plus so much more!
*All listed benefits available to eligible employees on Day 1.
**Union employees are not eligible for 401k but may be eligible to join pension plans negotiated by local union.
Divisional Overview
The Davey Tree Expert Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to protected class including race color religion sex pregnancy sexual orientation gender identity or expression national or ethnic origin marital or familial status disability status as a protected veteran status as an Aboriginal or Indigenous person or other classification protected by law.
TheDavey Tree Expert Company provides research-driven tree services grounds maintenance and environmental consulting for residential utility commercial and environmental partners in the U.S. and Canada. We care about our clients each other and the world around us. We offer the resources size and stability of a big company while maintaining the culture entrepreneurial spirit and feel of a small one. We invest in our employees by offering industry-leading training technology and benefits that lead to a rewarding and safe work experience at all levels. Wherever you want to grow your career theres a place for you at Davey. To learn more visit .
Accommodations:If requested by employee or otherwise as required by law reasonable accommodations will be made to enable employees with disabilities to perform essential job functions.
If you need assistance at any time please contact us at 1- or at .
Employment Type:Permanent
Job Type:Full Time
Travel Expectations: None
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
With over 130 years of experience, you can rely on Davey’s safe, professional tree services for your home, like tree trimming, tree health inspections, tree removal, tree fertilization, and cabling and bracing. Find a local office near you to schedule a free tree consultation today.
