Digital Growth Developer (Flora Fertility, a Highline Beta portfolio company)

We are seeking a Technical Marketing Developer who sits at the intersection of engineering analytics and growth. This role blends hands-on web development traffic analysis and marketing execution. You will build optimize and scale high-performing digital experiences while using behavioral and traffic data to continuously improve performance.

This role ensures that all marketing website and lifecycle channels are properly instrumented to track user behavior measure performance and implement changes to optimize spend. You will partner closely with marketing and technology leadership to implement and maintain analytics tools tracking pixels and cross-domain measurement for full-funnel attribution.

You will support data quality and integrity during implementations validating accuracy and resolving discrepancies across platforms. Success requires strong analytics and tag management experience comfort with attribution complexity and the ability to bridge technical and non-technical teams.

Ideally familiar with tools such as: Mailchimp WordPress Squarespace Instapage(s) GoDaddy Loro and similar platforms.

Marketing Activation & Growth

• Build and optimize conversion-focused landing pages forms and CTAs
• Implement A/B testing personalization and experimentation frameworks
• Implement optimized acquisition and activation flows based on traffic and behavioral insights

Tracking & Analytics Implementation

• Implement and validate channel-specific tracking pixels (e.g. Meta/Facebook Google other paid media platforms)
• Set up and manage Google Analytics and Google Tag Manager including event-based tracking and conversion goals
• Support cross-domain tracking to ensure continuity of the user journey across platforms
• Ensure accurate attribution from ad click website quote bind
• Build dashboards and reports that surface trends anomalies and growth opportunities
• Maintain consistent measurement and data integrity across platforms
• Analyze traffic sources user journeys and funnel performance to identify drop-offs and optimization opportunities
• Implement and manage behavioral analytics tools (e.g. Hotjar) including heatmaps session recordings and surveys

Web Development & Platforms

• Design build and maintain marketing websites and landing pages using WordPress Squarespace and related CMS platforms
• Customize themes templates and plugins using HTML CSS JavaScript and PHP where applicable
• Ensure sites are performant responsive accessible and secure
• Manage integrations with CRMs marketing automation tools analytics platforms and third-party APIs

Data Pipeline & Measurement Framework

• Build and maintain a reliable data pipeline from front-end user actions to backend reporting
• Establish a consistent tracking framework across web paid media email and SMS
• Ensure UTMs and tracking parameters are implemented correctly and documented centrally

Quality Control & Validation

• Audit existing implementations to identify gaps misfires or data blind spots
• Validate that data passed to marketing platforms is accurate complete and usable for optimization
• Troubleshoot discrepancies between ad platforms analytics tools and internal data

Cross-Functional Collaboration

• Coordinate with product engineering and leadership to ensure alignment
• Serve as the clear owner of marketing data integrity across teams
• Make ongoing front-end improvements to websites and landing pages
• Implement UX/UI best practices across web properties
• Document technical implementations tracking plans and optimization learnings

Ideal Skill Set

• Strong experience implementing web analytics and marketing tracking (GA4 pixels tags)
• Familiarity with cross-domain tracking and attribution challenges
• Comfort working with tag managers (e.g. Google Tag Manager)
• Ability to work pragmatically in early-stage or resource-constrained environments
• Clear communicator who can bridge technical and non-technical stakeholders

Nice to have

• Translate qualitative and quantitative insights into actionable UX content and conversion improvements
• Implement on-page and technical SEO best practices including site structure metadata schema page speed and mobile optimization
• Conduct SEO audits and collaborate on keyword strategy and content optimization with external partners
• Improve Core Web Vitals crawlability and indexation in collaboration with external partners
• Monitor rankings traffic quality and technical health using modern SEO tools

Qualifications

Required

• 3 years of experience in web development technical marketing growth engineering or analytics-focused roles
• Strong experience with WordPress and Squarespace
• Proficiency in HTML CSS JavaScript; PHP experience preferred
• Hands-on experience with traffic analysis and behavioral analytics tools including Hotjar
• Strong understanding of SEO conversion optimization and funnel analysis

Preferred

• Experience with experimentation platforms and CRO methodologies
• Familiarity with CRM and marketing automation platforms
• Experience in B2B SaaS or high-growth environments
• Ability to translate data insights into practical UX and technical improvements

What Success Looks Like

• Clear visibility into where traffic comes from how users behave and why they convert or drop off
• Measurable improvements in engagement conversion and activation metrics
• Marketing decisions driven by behavioral data not guesswork
• A continuously improving website powered by insight and experimentation