Commercial Director Hotel Alfonso XIII
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Description
JOB SUMMARY
The CommercialDirectorprovidesoverall commercialleadershipto generateprofitablerevenueand gain marketshare for the revenuegeneration strategies createcompetitivebreakthroughstrategies leveragethevarious Digitalplatformswhile protecting and strengthening the portfolio competitive advantage.
TheCommercialDirectoristhestrategicsalesrevenueandmarketingleaderfor the property along with the rest of the Guidance Team accountablefor the hotels financial performance. The Commercial Director is responsible for monitoringtheperformanceof the hotelandkeymarketstoidentifyrevenueopportunitiesthatwillenhance profitability. This leadership role has overallresponsibility to createidentify develop and implement commercial strategies in all areas of the hotel and forallsegments within the relevant markets including conductingthenecessary analysisto develop annual RevPAR targets for the hotel and marketsharegoals.
The position will have direct responsibility for the performance management and development of leaders and teams responsiblefortheexecutionoflocalmarketingprogramsadaptationofportfoliobrandedmarketingcampaignsleading with Loyalty where applicable. The Commercial Director is responsible for the development and management of all
stakeholderrelationshipsbothinternalandexternalandensuresthe hotel strategiesarealignedwithMarriotts 3rdparty channel management within Marriotts global distribution strategy and guidelines.
CANDIDATE PROFILE
Education and Experience
Required:
- University degree preferred.
- Atleast10yearsofleadershipexperienceinCommercialDiscipline(s).
- FluentinbothEnglishandSpanish
- Hotel industry work experience demonstrating progressive career growth and a pattern of exceptional performance.
- Demonstratedexecutive leadershipability
- Demonstrated abilitytodevelopandimplement successfulrevenueandcommercialstrategies
- Abletotranslatestrategyintotactics
- Excellentverbalandwrittencommunicationskillsaswellaslisteningskills
- Strong presentationandplatform skills
- Abletoassessandanalyzefinancialreports
- Possess an understandingof brand strategies andcultures
- ExperiencewithInternational SOPs
- Abletoinfluenceresultsinamatrixenvironment
- Knowledgeand managementof operations budgetsand capital budgets
- Basiclegalknowledgerelatedtohoteloperations
- Knowledgeofoverallhoteloperations
CORE WORK ACTIVITIES
- Providesleadership andstrategicdirection.
- Developscommercialstrategy(SalesMarketingandRevenue).
- DirectsandleadstheeffortsoftheCommercialleadersandteamstoexecuteagainsttheSalesand RevenueStrategyensuring hotel has appropriate oversight and support.
- Ensurescorporateandregionalinitiativesnewproceduresnewtoolsandsystemsenhancementsarecommunicated and executed across the Commercial Team.
- Identifiesandcommunicates businesstrendstoleadership team.
- Develops andmanageskey stakeholder relationships.
- Coordinates with Sales & Marketing PR and Digital leaders to ensure a holistic approach to selling the hotel and drivingrevenue through Marriotts sales and marketing channels.
- WorkswithEMEAConsumerOperationsLeadershipandContinentteamtoassistinthedevelopmentof hotelsales and marketing strategies together with the Director of Sales and Marketing.
- Communicatesevaluatesandre-directsrevenuemanagementstrategiestoensuretheyareupdatedasmarket conditions fluctuate together with the Director of Revenue.
- PartnerswithSales&Marketingforannualpricingprocessrequestforpricing(RFPs)anddevelopmentofmarketing business plan.
- Utilizespropertydiagnosticprocess(PDP)tomaximizerevenueandprofits.
- MonitorslocalregionalandnationalbusinessoutlookandconsultswithSales&Marketingonstrategy.
- Coordinates with Finance Business Partners during budget season and throughout the year to manage against communicated financial goals.
- PartnerswithHuman Resources Teamtoattracthireandretaincommercial teamtalent.
- Sets goals and expectations for direct reports using the performance appraisal process and holds staff accountable for successful performance; coaches team by providing specific feedback to improve performance.
- Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
- Workswiththe Director of Sales and Marketing andlocalandcontinentHRteamtoensureappropriateadministrationofteambonusandincentiveprograms.
- Coordinatesdepartmentalparticipationincommunity footprintseventstobuild teamworkandenhancecommunity relationships (e.g. Community Clean-up Day visitsto senior citizens homes homeless shelters).
- Maintainsadepartmentalorientationprogramforassociatestoreceivetheappropriatenewhiretrainingtosuccessfully perform their job.
- Usesallavailableonthejobtrainingtoolsfor associates;implementsandmanages traininginitiativesand conducts training when appropriate;ensures self and direct report managers attend appropriate core training classes.
- Communicatesperformanceexpectationsinaccordancewithjob descriptions for eachpositionandmonitorprogress.
- Establishesandmaintainsopencollaborativerelationshipswithassociatesandensuresassociatesdothesamewithinthe team.
- Actively solicits associate feedback utilizes an open door policy and reviews associate satisfaction results to identify and address associateproblems or concerns. Ensures associates are treated fairly and equitably. Constantly strives to improve associate issues tothe attention of Human Resources as necessary.
- Manages associate progressive discipline procedures for areas of responsibility. Ensures hotel policies are administered Operating Procedures (SOPs and LSOPs)and supports the Peer Review Process.
- Ensures regular on-going communication is happening in all areas of responsibility to create awareness of business objectives andcommunicate expectations recognize performance and produce desired business results.
- Celebrates successes and publicly recognizes the contributions of team members; ensures recognition is taking place acrossareasof an ongoing associate recognition program.
- Acts as a champion for Marriott Bonvoy for the hotel helping communicate the importance and business impact of the loyaltyprogramtohotelteamsandownerswhileworkingwithotherAreaDisciplines(RevenueManagementOperations Sales and Marketing) to exceed key program KPIs like new member enrollments member penetration mobile app downloads local promo pull through and elite member experience.
- Activatesandsupportsloyaltymarketingprogramsandinitiativesaswellasrelevantglobalandcontinent-levelpartnership campaigns.
- FocusesonincreasingengagementwithMarriottBonvoyMembersinthelocaldestinationthroughtheorganizationof events Moments and enhancing guest experience with Elite Members on-property.
- Communication-Conveysinformationandideastoothersinaconvincingandengagingmannerthroughavarietyof methods.
- LeadingThroughVisionandValues-Keepstheorganizationsvisionandvaluesattheforefrontofemployee decision making andaction.
- ManagingChange-Initiatesand/ormanagesthechangeprocessandenergizesitonanongoingbasistaking steps to removebarriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance levelunder pressure or when experiencing challenges.
- ProblemSolvingandDecisionMaking-Identifiesandunderstandsissuesproblemsandopportunities; obtainsandcomparesinformationfromdifferentsourcestodrawconclusionsdevelopsandevaluates alternatives and solutions solves problems andchooses a course of action.
- ProfessionalDemeanor-Exhibitsbehavioralstylesthatconveyconfidenceandcommandrespectfrom others; makes a good firstimpression and represents the company in alignment with itsvalues.
- StrategyDevelopment-Developsbusinessplans by exploring andsystematically evaluating opportunitieswiththegreatestpotentialforproducingpositiveresults;ensuressuccessfulpreparationandexecutionofbusinessplansthrougheffectiveplanningorganizingandon-goingevaluationprocesses.
- BuildingaSuccessfulTeam-Usesaneffectiveinterpersonalstyletobuildacohesiveteam;inspiresand sustains teamcohesionand engagementby focusing the team on its mission and importance to the organization.
- TechnicalAcumen-Understandsandutilizesprofessionalskillsandknowledgeinaspecificfunctional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
- Strategy Execution Ensures successful execution across of business plans designed to maximize customersatisfactionprofitabilityandmarketsharethrougheffectiveplanningorganizingandon- going evaluation processes.
- DrivingforResults-Setshighstandardsofperformanceforselfand/orothers;assumesresponsibilityforwork objectives;initiatesfocusesandmonitorstheeffortsofselfand/orotherstowardtheaccomplishmentgoals; proactively takes action and goes beyondwhat is required.
- CustomerRelationships-Developsandsustainsrelationshipsbasedonanunderstandingofcustomer/stakeholder needs and actions consistentwiththe companysservice standards.
- GlobalMindset-Supportsemployeesandbusinesspartnerswithdiversestylesabilitiesmotivationsand/or culturalperspectives;utilizesdifferencestodriveinnovationengagementandenhancebusinessresults;and ensures employees are given the opportunityto contribute to their full potential.
- StrategicPartnerships-Developscollaborativerelationshipswithfellowemployeesandbusinesspartnersby makingthem feelvalued appreciated and included; explores partnership opportunitieswith other people inand outsidetheorganization; influencesandleveragescorporateand continentalsharedservicesand/or discipline leaders (e.g. HR Sales & Marketing Finance RevenueManagement) to achieveobjectives; maintains effectiveexternalrelations with government business and industry in respectivecountries; performseffectivelyasaliaisonbetweenlocationsdisciplinesandcorporatetoensureneededresourcesare receivedand corporate strategies are understood and executed.
- DevelopingOthers-Plansandsupportsthedevelopmentofothersskillsandcapabilitiessothattheycanfulfill current or futurejob/roleresponsibilities more effectively; provides high visibility to individuals with potential;offers challenging assignments that buildconfidence and credibility and providessuch individuals with a personal vision for their future.
- OrganizationalCapability-Evaluatesandadaptsthestructureofassignmentsandworkprocessestobest fit the needs and/orsupport the goals of an organizational unit.
- BusinessAcumen-Understandsandutilizesbusinessinformationtomanageeverydayoperationsand generate innovativesolutions to approach business and administrative challenges.
- ContinuousLearning-Activelyidentifiesnewareasforlearning;regularlycreatesandtakesadvantageof learning opportunities;uses newly gained knowledge and skill on the job and learns through their application.
- StrategyKnowledge-Understandingandutilizingprofessionalskillsandknowledgeinaspecificfunctionalareato conduct andmanage business operations and generate innovativesolutions to approach function-specific strategic work challenges.
- Technical Acumen-Understandsandutilizesprofessional skillsandknowledgeina specificfunctionalarea to conductandmanageeverydaybusinessoperationsandgenerateinnovativesolutionstoapproachfunction-specific work challenges.
- Revenue Management:Works with market leadership to ensure proper pricing positioning and inventory of all hotelswithin the market as it pertains to the transient strategy. Addresses market fluctuations and economic conditions bypartnering with market leadership to change transient revenue strategy as appropriate for each hotel. Position hasoverall responsibility for balancing the financial objectives of different lodging products to maximize total revenues in amarket.
- Sales & Marketing:Works with Sales & Marketing to ensure that the strategy is effectively communicated to all salesand revenue channels at the property level.
- Human Resources:Selects develops and retains a diverse hourly and management workforce to provide revenueexpertise to the properties. Creates and sustains a work environment that focuses on fair and equitable treatment andassociate satisfaction to enable business success.
Financial Management:Develops and manages shared services annual operating budget to achieve or exceedbudgetedrevenueexpectations. Monitors wagesandexpensesandmakesongoingadjustments as
neededtoachievegoals.
- OwnerRelations:Developsatrustingandrespectfulbusinesspartnershipwitheachpropertysownership by meetingorexceedingexpectationsinsalesandmarketing.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Director
Key Skills
- Accounts Receivable
- Customer Service
- Accounting & Finance
- Financial Situation
- Custtomer Relationship
- Product Knowledge
- Communication
- Customer Accounts
- Financial Risk Assessment
- Financial Risk Analysis
- Risk Control
- Payment Method
- Financial statement
- Business Relationships
- Accounts Payable
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
