Director, Growth Marketing
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Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
In collaboration with the Marketing leadership team the role is responsible for driving revenue growth and marketing performance by orchestrating the planning go-to-market execution and optimization of campaigns across all channels.
The Director Marketing Growth leads the Performance Marketing and Marketing Planning teams and leverages advanced data and analytics to shape strategies and maximize growth levers.
Responsibilities:
Define the marketing growth vision and lead the growth strategy in alignment with business objectives.
Identify and prioritize high-impact growth levers across acquisition conversion and retention.
Oversee annual marketing planning multi-market calendars and initiative prioritization.
Lead and develop the Performance Marketing and Marketing Planning teams to ensure campaign alignment efficiency and effectiveness.
Optimize media investments and channel performance through A/B testing predictive analytics and real-time optimization.
Leverage advanced data and insights to inform strategic decision-making and improve marketing ROI.
Drive performance management through consolidated dashboards and impact analyses.
Ensure budget governance and maximize the return on marketing investments.
Foster a culture of innovation experimentation and continuous learning.
Collaborate closely with Brand Studio Loyalty Data Product Revenue Management and Sales teams to deliver integrated campaigns.
Success Metrics
Optimize overall marketing investment performance.
Reduce cost per acquisition while increasing customer lifetime value.
Increase marketings contribution to revenue growth.
Improve speed and accuracy of strategic adjustments through data-driven decision-making.
Qualifications :
University degree in Marketing Business Analytics or a related field.
Minimum of 8 years of experience in digital and performance marketing including at least 5 years leading multidisciplinary teams.
Core Competencies
Collaborative leadership and strong strategic mindset.
Deep data and analytics culture with a strong results orientation.
Strong expertise in paid media levers (SEM paid social programmatic and other channels).
Hands-on knowledge of marketing and analytics tools such as Google Ads Meta GA4 and Looker / Power BI.
Proven Expertise
Managing marketing budgets with a strong focus on ROI and efficiency.
Designing and executing data-driven growth strategies.
Translating insights into concrete measurable actions.
Personal Attributes
Excellent communication and influencing skills with senior stakeholders.
Fluency in French and English both written and spoken.*
Ability to thrive in a fast-paced environment and lead complex cross-functional initiatives.
*A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English both orally and in writing with colleagues customers and other stakeholders in Quebec the rest of Canada and internationally.
Artificial intelligence tools are used to analyze applications whether to sort or preselect profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.
Additional Information :
#LI-CB1
Employment Equity
At Transat we foster an environment where inclusiveness respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women members of visible minorities ethnic minorities aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation please contact us in order to work together in meeting adequately your needs.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Since their beginnings, they have surrounded themselves with the best in order to support thousands of companies in their digital transformation! If you are looking for new challenges and want to participate in a human adventure rich in projects, go is for you! ??
