Associate Performance Marketing Manager

COMPANY OVERVIEW

Cresco Labs is one of the largest public vertically integrated multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality most awarded and most popular cannabis products in America. With dozens of locations nationwide our owned and operated Sunnyside dispensaries provide a welcoming positive judgement-free place to shop for anyone at any point on their cannabis journey.

Founded in 2013 Cresco Labs mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry our teams are constantly focused on supporting the needs of our fellow colleagues consumers customers and communities alike. With a focus on Social Equity and Educational Development our SEEDTM initiative ensures that our company reflects the communities in which we serve ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.

At Cresco Labs we aim to revolutionize and lead the nations cannabis industry with a focus on quality and consistency of product and to bring legitimacy to the industry with the highest level of integrity and professionalism.

If youre interested in joining our mission click the below links to join our team today!

MISSION STATEMENT

At Cresco we aim to lead the nations cannabis industry with a focus on regulatory compliance product consistency and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity strictly adhering to regulations and promoting the clinical efficacy of cannabis. As Cresco grows we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

As theAssociateManager of Performance Marketing youllsupportthe strategic development and execution ofinitiativesto attract new customers and build loyalty with existing customers.You will flex your current channel expertise andgrow into new areas as wellincludingadvertising email and lead generation/acquisition.Youll also leverage your industryinterestand business acumentomanage the execution of CRM media and acquisition plays from development to implementation leading to achievethe best business results.A natural collaborator youllpartner with internal teams and externalteamstohelpachieveacquisition and retentionretailgoals.Create reporting and analyze data to continue to optimize our acquisition and retention strategies for all Sunnyside locations nationwide in service of driving tickets increasing basket size attracting new customers and frequency of visits

CORE JOB DUTIES

• Executepaid media function for SunnysideCresco Labsnational retailbrand creating andexecutingtraditional and digitaladcampaigns to drivetickets andbuild baskets.
• Utilizeexternalagencieson day-to-daymanagementsupport of campaigns in-flight and in progress.
• Ensure execution ofcampaign launchtimelinesandmediaactivationwiththe internal teamagenciesand on amedia recommendation to campaign launchsupportinternal and externalstakeholderstostay on track tohit in-marketlaunchdates.
• Implement and drivenational & regionalemail and text marketinginitiativestoincrease tickets and lift ticket includeslist building initiativesdevelopingorenhancingautomatedcampaignsandcollaborating the shape andreshapebest practices tocascade toregional marketing teams.
• Managethecontinueddevelopment ofSunnysides lead generationprograms including medical patient to manage theexistingvendors toenhance theirpay-for-performancemodeland drive added value while helping to source new opportunities for acquisition plays including execution across multiplestatestodeliver measurable results.
• Compiledata and insights formonthly/quarterly qualitative and quantitative reports team toidentifyKPIsand continue to improve measurementframeworkand touchpoints.
• Collaboratewith internal and external stakeholdersonsegmentation and targeting approach for Sunnyside marketing channels.
• Identifyand evaluateperformancemarketing informed ofcannabisindustry activities as well asnewmarketingapproaches resourcesopportunitiesand best practices.
• Coordinate cross-functional partnersand agencyteams to ensuretimely& qualitycreative asset lead generationisthefocal point of creative execution.
• Responsible for tracking andupdatingofbudgetandspendchanges. This also includes invoice managementand reconciliation.
• Act asnationalsubject matter expert for CRM media and acquisition solutions while enhancing knowledge and skills of cross-functional partners.

REQUIRED EXPERIENCE EDUCATION AND SKILLS

• Bachelors degree in Marketing Communications or related field
• 3 years of experience in media planning/analysis
• 2 years of experience inemail/text marketingworkflow/customer journey experience is a plus
• Currentchannelexpertiseandexperience in learning new methods ofadvertising email and lead generation/acquisition
• Retail CPGexperiencepreferredinclusive of experience withdirect-to-consumertactics
• Experienceplanning and/or managingtraditional paid media channels (print out-of-home direct mail)
• Experienceplanningand directingdigital media including a deep knowledge of the programmatic landscape
• Knowledge of digital marketing tools ( Servers Google AnalyticsAd Wordsetc.)
• Experience withemail and text marketing platformstrategy( Alpine IQ)
• Strong numericaland analyticalskills required resulting in communication ofinsightsto influence future actions and programs
• Strong communicationskillsarerequiredto concisely convey ideas and drive collaboration amongst cross-functional partnershipsto achieve clear strategies and seamless executionof programs(exceptional listening skills persuasive and professional communicator)
• Ability to manage several concurrent activities and thrive in a fast-paced entrepreneurial environment witha track recordofsupportingprocesses fromstart to finish
• Genuine interest in and passion for the cannabis industry isrequired

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including major medical dental and vision insurance a 401(K)-match program FSA/HSA programs LTD/STD options life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles location or position.

ADDITIONAL REQUIREMENTS

• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.