Go-to-Market, Senior Manager (Commercial, D2C)

Why PlayStation

PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5 PlayStation4 PlayStationVR PlayStationPlus acclaimed PlayStation software titles from PlayStation Studios and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation technology and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment a wholly-owned subsidiary of Sony Group Corporation.

Role overview:

Sony Interactive Entertainment (PlayStation) is hiring a Go-to-Market Manager to act as a product manager for how major initiatives go to market for D2C. You will turn customer insights competitive intelligence and data insights into clear go-to-market strategies: defining the problem sizing the opportunity shaping the value proposition and driving cross-functional teams from early concept through launch to execution and adoption.

You cut through ambiguity frame the right questions bring structure to complexity and influence product direction with sharp analytical thinking. Partnering closely with Product Engineering Marketing Data Science and Finance youll ensure PlayStations biggest bets land in market with clarity impact and measurable commercial results.

What youll be doing:

• Drive analytical decision-making across the lifecycle by performing data analysis building critical metric frameworks and translating insights into GTM plans performance improvements and business cases.
• Define forecast and monitor commercial outcomes such as acquisition adoption churn retention ARPU and LTV using insights to guide product iteration market sequencing and investment choices.
• Act as a change and communication leader crafting compelling narratives influencing senior business partners and ensuring teams and markets are prepared for new capabilities features and commercial models.
• Embed experimentation and personalization in GTM strategies by partnering with Data Science and Product to apply A/B testing predictive models and data-driven iteration.
• Shape and own end-to-end GTM strategy for major initiatives from opportunity assessment and commercial sizing to positioning planning launch execution and continuous optimization.
• Develop scalable GTM frameworks and playbooks including segmentation value proposition pricing considerations readiness planning customer education and change management.
• Lead cross-functional orchestration across product engineering marketing data science finance and operations to ensure alignment on goals customer outcomes risks and dependencies.

What were looking for:

• 8 years (or equivalent) experience of experience in consulting commercial strategy ecommerce digital growth or GTM for digital products.
• Strong analytical and data skills including hands-on SQL modelling segmentation funnel diagnostics and insight generation.
• Structured hypothesis-driven problem-solving with an ability to bring clarity to complexity and operate in highly ambiguous environments.
• Comfort working in a fast-paced iterative and experimental environment.
• Proven ability to translate strategy into measurable commercial outcomes influencing product and business decisions.
• Experience with digital subscriptions digital products pricing growth funnels or personalized experiences.
• Familiarity with experimentation frameworks A/B testing and data-led optimization.
• Excellent communication and time management skills with the ability to influence at all levels.
• Experience with commercial modelling (e.g. opportunity sizing case development scenario analysis).

What we value:

• Pace and Agility to react adjust to changed needs
• Passion for delivering measurable business and customer value
• Curiosity to learn from insights and translate data into action.
• A growth mindset and continuous improvement approach.
• Respect for diverse perspectives backgrounds and experiences.
• Commitment to collaboration transparency and accountability.
• Acting as a strong voice of the customer and the market.

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Please note Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect how we use it who we share it with and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.