Strategic Leadership & Market Growth

• You lead downstream marketing for MR in the zone and contribute upstream to the development of the roadmap for new products and solutions in the MR modality
• You define marketing strategies and implement tactical actions to drive internal growth across relevant Private and Public markets
• You develop a business strategy for the zone to achieve objectives set by general management
• You ensure quarterly and annual targets defined in the modality operational plan are achieved

Product Launch & Demand Creation

• You take full responsibility for new product launch programs in your geographical area ensuring strong product positioning localized value propositions and effective distribution strategies
• You create overall demand and drive product activities in close partnership with Marketing Communication and Public Relations teams to develop and implement impactful MarCom plans
• You train and guide teams responsible for product differentiation ensuring clear positioning compelling value propositions and consistent key messages across the assigned territory

Customer Insight & Market Intelligence

• You gather the voice of the customer and monitor market dynamics working closely with the Regional Product Marketing Manager to quantify customer needs into business opportunities and risks
• You translate customer and geographical requirements into meaningful input for the MR product roadmap
• You analyze the market and competitive landscape to identify growth opportunities and anticipate potential threats

Cross-Functional Collaboration & Commercial Excellence

• You collaborate with MR Modality Managers Country Imaging Sales Leaders Account Managers and Service Sales teams to design efficient and innovative solutions to customer challenges
• You work closely with the Clinical MR team to strengthen clinical selling skills and embed a strong clinical mindset across sales and product organizations
• You support PSS teams by helping differentiate offers at every stage of the sales process accelerating customer decision-making and driving successful outcomes

Customer Engagement & Thought Leadership

• You actively participate in meetings with prospective and existing clients representing advanced product expertise and deep MR knowledge
• You contribute to the development of sales strategies based on specific customer needs identified during these interactions
• You know engage and influence key opinion leaders (KOLs) in relevant medical fields and develop and execute regional KOL reference and show-site strategies

Decision-Making Risk Management & Network Building

• You exercise sound judgment when assessing financial operational and commercial risks associated with business projects proposed by your team
• You build and maintain a strong professional network across internal functions and external stakeholders to ensure effective collaboration and project execution

Continuous Learning & Customer Satisfaction

• You ensure optimal customer satisfaction with all proposed and implemented solutions
• You continuously develop in-depth clinical and technical expertise staying ahead of current and future trends in healthcare technology and financing models
• You stay informed of the technical and clinical challenges faced by customers in their day-to-day work

Team Development & Engagement

• You foster a collaborative and engaging team environment by encouraging involvement celebrating successes and sharing best practices
• You actively promote the visibility of your team by connecting their contributions with senior leaders across the region product organizations and relevant modalities

Qualifications & Requirements

• You bring a Bachelors or Masters degree in Marketing Business Engineering or a related field; an MBA is a plus
• You have significant experience in healthcare marketing product management or strategic sales ideally in imaging or diagnostics
• You demonstrate proven experience in MR imaging with the ability to translate customer needs into solutions and marketing strategies
• You are skilled at converting market insights into actionable strategies and leading cross-functional collaboration
• You communicate confidently and effectively with strong stakeholder management skills and experience working with KOLs and clinical teams
• You are fluent in English; additional regional language skills are a strong advantage