Social Content Strategist
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Job Location:
Houston, MS - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Hearst is seeking a strategic creative Social Content Strategist to drive sponsored-content and influencer marketing initiatives across our Television and Newspaper divisions. Youll own the end-to-end content process. This includes shaping campaign ideas to building ads for sponsored promotions while collaborating closely with sales editorial teams and external is a great role for fine-tuning both influencer and organic social media skill sets all while working with nationally recognized media brands and clients!
What Youll Do:
- Own social media strategy and planning developing platform-specific approaches content calendars and recommendations aligned with clients brand and business goals while staying current on platform trends and best practices.
- Create publish and optimize social content including writing copy producing or coordinating visuals and short-form video or marketing content into social-first formats across platforms.
- Measure and report on performance tracking key metrics and delivering insights and recommendations to optimize content inform strategy and improve overall social performance.
- Support influencer discovery and vetting by researching creators across platforms evaluating audience fit engagement and brand alignment and maintaining organized shortlists.
- Assist with influencer brief development by helping build creative briefs content guidelines timelines and deliverable requirements in collaboration with the internal team.
- Support with day-to-day communications as needed in regards to scheduling approvals questions and deliverable tracking to ensure smooth campaign execution.
- Assist with the execution of sponsored content including asset collection copywriting and editing support editorial approvals and multi-platform publishing in alignment with Hearsts editorial standards and advertiser objectives.
- Oversee budget pacing and boosted-content strategy via Facebook Ads Manager LinkedIn Campaign Manager etc.; define targeting monitor spend and deliver performance summaries.
- Develop best-practice guides templates and workflows to streamline organic influencer and sponsored content execution.
- Support with internal training and workshops on social trends influencer marketing fundamentals and sponsored content workflows.
What You Need
- 2 - 3 years of proven experience in creating and executing social media content and proven influencer campaign experience from start to end.
- Bachelors degree or equivalent experience in marketing communications advertising or related field
- Superior written and verbal communication skills as well as the ability to effectively work with editorial teams
- Experience with creating posts on Facebook Instagram and LinkedIn. Twitter and other social channels are a huge plus!
- Experience using Facebook Ads Manager and other paid social media tools
- Ability to perform light design work (typically in Canva)
- Self-starter and quick to execute brainstorm and communicate with clients and sellers Content marketing and SEO writing experience is a plus!
- Hands-on proficiency in social media tools: Facebook Instagram LinkedIn Twitter; ad platforms (Facebook Ads Manager LinkedIn Campaign Manager).
Key Skills
- Motivational Interviewing
- Acute Care
- Crisis Intervention
- Behavioral Health
- Intake Experience
- Hospice Care
- Case Management
- Home Care
- Child Welfare
- Experience with Children
- Social Work
- Addiction Counseling
About Company
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous ... View more
