Senior Director, Marketing, India

Are you a senior marketing leader ready to shape one of the most strategically important growth markets in global finance Have you already operated at enterprise level influencing both local market outcomes and global capability decisions Are you energised by leading senior teams while building scalable data-driven marketing platforms that serve markets worldwide

This is a rare opportunity to step into a market-shaping leadership role with genuine global reach.

CFA Institute is seeking a Senior Marketing Director to lead the integrated marketing strategy for India while owning and evolving a global Centre of Excellence spanning marketing technology digital channels web and content operations. This is not a development role. It is designed for an established senior leader with the gravitas judgement and experience to operate credibly at enterprise level within a highly matrixed global organisation.

What Youll Do

• Lead the integrated marketing strategy for India CFA Institutes most strategically significant growth market driving brand relevance engagement and demand generation

• Act as a strategic advisor on India market trends customer insights and commercial opportunities contributing to the India Market Strategy across offerings

• Lead strategic marketing initiatives supporting major institutional priorities in India including new membership classes and career-focused programmes

• Own and lead the global Marketing Centre of Excellence across MarTech digital channels web and content operations

• Define and deliver the global marketing technology roadmap including CRM marketing automation CMS analytics and AI-enabled capabilities

• Drive innovation in AI-enabled personalisation automation and data-led decision making across the customer journey

• Oversee global content lifecycle governance localisation and performance measurement to ensure scale consistency and impact

• Lead and develop a senior multi-layered team including multiple Senior Managers setting clear vision and accountability

• Operate effectively within a complex matrixed environment influencing senior global stakeholders and representing India and global marketing capabilities in leadership forums

What Were Looking For

• Extensive senior-level marketing leadership experience operating at enterprise level within global matrixed organisations

• Proven experience leading senior managers and building high-performing mature teams

• Demonstrated ability to influence and partner with senior global stakeholders without formal global P&L ownership

• Ownership of enterprise-level MarTech and digital strategy across multiple markets with accountability for platform direction and scale

• Experience shaping scaling and governing global marketing platforms within multinational organisations

• Deep experience leading marketing in India with strong understanding of localisation brand relevance and market execution

• Ability to balance India market delivery with ownership of global marketing capabilities and standards

• Experience or working knowledge of the financial services and/or professional learning or education sector

• Experience with enterprise MarTech ecosystems; exposure to platforms such as Salesforce Marketing Cloud and WhatsApp is a strong differentiator when implemented at scale

• Bachelors degree in marketing business administration or a related field required; an MBA or advanced degree is preferred

Why Join Us

• Lead marketing for CFA Institutes most important global growth market with enterprise-level visibility and impact

• Own and shape global marketing capabilities that influence markets well beyond India

• Operate at true Senior Director level with scope autonomy and strategic influence

• Join a mission-driven organisation focused on raising standards and trust in the investment profession

• Be part of an organisation investing in modern marketing platforms data and AI-enabled innovation

At CFA Institute we are committed to transparency and equity in our hiring compliance with wage transparency laws in many of the jurisdictions in which we recruit we provide the following information regarding compensation for this position: Expected salary range: INR 911 million per year. All salary ranges are subject to adjustment based on experience education location and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus a 12% EPF contribution (shared equally between employer and employee) and a comprehensive medical benefits package.

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About CFA Institute

CFA Institute are the global leader in investment excellence and ethics. With nearly 200000 charterholders across 160 markets we drive professional growth ethical behavior and better markets. We care about our employees well-being offering industry-leading benefits like:

• Comprehensive health coverage for you and your family

• Generous leave and time off

• Competitive retirement plans

• Flexible work options

• Wellness education and support programs

If you feel this opportunity could be the next step in your career we encourage you to click Apply and complete our three-minute application.

Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.

Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education experience or location. We thank all those who apply. Only those selected for further consideration will be contacted.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee group of employees or prospective employee on the basis of race color national origin citizenship or immigration status religion creed or belief age marital or partnership status marital or family status care giver status pregnancy and maternity sexual and other reproductive health decisions physical abilities/qualities disability sexual orientation gender gender identity or expression predisposing genetic characteristic military or veteran status status as a victim or witness of domestic violence or sex offense or stalking unemployment status infectious disease carrier status migrant worker status educational background socio-economic status geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment including but not limited to recruitment hiring compensation training development promotion demotion layoff recall furlough transfer leave of absence and dismissal. This is a global policy that applies to all CFA Institute employees regardless of location.

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