About the team

Social is not a channel. Its culture in motion.

At Turo our purpose is to reinvent rental and unlock independence for all. And social is one of the most powerful places where that promise becomes tangible. Its where people discover new ways to move explore and travel on their own terms through the voices of real people not brand scripts and overproduced content.

Were looking for a Global Social & Creator Lead--someone who leads with culture listens deeply and turns real-world behavior into social storytelling that feels human timely and globally relevantnever brand-down overproduced or bound to campaigns.

This role sits at the intersection of culture creators customers and media. Youll shape how Turo shows up by responding to whats happening now elevating the voices of guests and hosts and transforming everyday moments of access and freedom into content that travels far beyond organic social.

Your profile

• Build social strategy rooted in whats happening in culture not just marketing calendars

• Translate trends behaviors and platform-native moments into brand-relevant ideas

• Ensure social feels participatory conversational and alive. Not broadcasted

• Develop the organic social calendar in partnership with Marketing Managers who own business units and respective objectives

• Balance cultural moments business priorities creator storytelling and customer voices

• Decide what should live on social. And what shouldnt

• Own the influencer budget and strategy across regions

• Treat creators as media channels not just content vendors extending Turos reach

• Design programs that make it easy (and motivating) for customers and hosts to create content

• Build repeatable lightweight UGC systems

• Turn everyday experiences into authentic social storytelling

• Be resourceful and inventive in extracting value from real moments
  Own social listening and brand chatter across platforms

• Use tools and insights to: Surface risks and opportunities inform content direction & support future Community Manager collaboration

• Be the internal voice of this is what people are actually saying

What you will do

• Have 7 years in social creators or digital culture roles

• Experience managing influencer budgets and creator partnerships

• A strong POV on where social is headed (and whats broken)

• Have a bias for action and making

• Are chronically online (in a healthy way)

• Think like a creator and a strategist

• Solve problems with creativity

• Can roll up your sleeves and create content yourself

• Can manage competing requests ideas and priorities coming at you without breaking a sweat

• Know when to move fast vs. when to hold the line not with a hard no but with a not right now or an alternative solution

• Can turn ambiguity into momentum and care more about resonance than polish
  

For this role the target base salary range in San Francisco is $140000 - $175000 annually. This role is also eligible for equity and general our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range individual pay is determined by objective factors assessed during the application and interview process such as job-related skills experience and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule Turists will be expected to work in the office 3 days per week on Mondays Wednesdays and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.

Benefits

• Competitive salary equity benefits and perks for all full-time employees

• Employer-paid medical dental and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays volunteer time off and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch office snacks and fun activities

We are committed to building a diverse team. If you are from a background thats underrepresented in tech wed love to meet you.

Aside from an award winning work environment and the opportunity to be part of the worlds largest car sharing marketplace we are also growing the team quickly - join us! Even if you dont meet every qualification we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the worlds largest car sharing marketplace where you can book the perfect car for wherever youre going from a vibrant community of trusted hosts across the US UK Canada Australia and France. Whether youre flying in from afar or looking for a car down the street searching for a rugged truck or something smooth and swanky Turo puts you in the drivers seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at the App Store and Google Play and check out our blog Field Notes.

Read more about the Turo culture according to Turo CEO Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women minorities individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds experiences abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance as applicable.

We welcome candidates with physical mental and/or neurological disabilities. If you require assistance applying for an open position or need accommodation during the recruiting process due to a disability please submit a request to People Operations by emailing