Marketing Strategy & Operations Manager (Bilingual English & Spanish)

Title: Marketing Strategy & Operations Manager

Department: Marketing

Reporting To: SVP Operations

Position Status: Full-Time

FLSA Status: Exempt (Salaried)

Location: Houston Texas

Job Purpose

The Ashford team is growing and we are looking for our next Ashfordian! Ashford Communities is seeking a Marketing Strategy & Operations Manager to lead the execution coordination and operational effectiveness of the marketing function across our multifamily portfolio. This role is intentionally designed as a hands-on execution-oriented leadership role not a high-level brand or vision role.

The Marketing Strategy & Operations Manager will be responsible for translating company priorities and leadership direction into clear marketing plans campaigns systems and deliverables while managing day-to-day marketing operations and global marketing resources. This individual will ensure that marketing work actually gets doneon time on brand and with measurable impact on occupancy lead flow and leasing performance.

This position reports directly to the SVP of Operations who is ultimately responsible for marketing strategy priorities and results.

Role Intent

This role is:

Execution-first with structured and pragmatic strategic thinking

Focused on operational rigor prioritization and follow-through.

Responsible for making marketing initiatives real not just conceptual

Responsibilities and Duties

Marketing Execution & Operations (Primary Focus)

Own the execution of marketing initiatives across the portfolio ensuring alignment with company priorities set by executive leadership.

Translate high-level direction into clear scopes timelines owners and deliverables.

Manage and prioritize the marketing project pipeline ensuring focus on the highest-impact work.

Ensure marketing campaigns programs and assets are delivered on time and meet quality standards.

Function as the operational backbone of the marketing department bringing structure cadence and accountability.

Global Marketing Team Oversight

Manage and coordinate day-to-day work for global marketing resources (call center team web development graphic design and marketing support roles).

Assign work clarify expectations and monitor throughput and quality.

Serve as the primary point of coordination between U.S.-based leadership and global team members.

Partner with IT / Operational Excellence leadership as responsibilities shift or evolve (including potential future transition of call center oversight).

Campaign & Channel Management

Oversee execution of key marketing channels including:

ILS platforms

Digital advertising

Website updates and performance

Social media scheduling and execution

Referral and reputation programs

Ensure campaigns are consistent well-coordinated and properly rolled out to the field.

Work closely with Sales Enablement & Field Marketing leadership to ensure marketing efforts support leasing realities.

Reporting Metrics & Insights

Own marketing dashboards reporting and performance tracking.

Monitor lead flow conversion trends campaign effectiveness and operational KPIs.

Surface trends issues and opportunities to executive leadership.

Ensure marketing decisions are informed by data not just activity.

Cross-Functional Coordination

Partner closely with Operations IT/R&D Sales Enablement and Property Leadership.

Serve as the marketing liaison for operational initiatives that require communication rollout or change management.

Ensure consistent messaging execution standards and expectations across the portfolio.

Vendor & Tool Management

Support evaluation implementation and governance of marketing tools and vendors.

Ensure tools are used consistently and effectively.

Monitor vendor performance and value delivered.

Budget Support

Support budget tracking and spend monitoring within guardrails set by executive leadership.

Ensure marketing dollars are tied to measurable outcomes.

What Success Looks Like

Marketing initiatives move faster with fewer bottlenecks and less confusion.

Leadership has clear visibility into what marketing is doing and why.

Properties receive consistent usable marketing support.

Global marketing resources are well utilized and properly directed.

Marketing activity is clearly connected to leasing and occupancy outcomes.

Required Qualifications

35 years of experience in marketing operations or a related execution-focused leadership role.

Proven ability to manage complex workflows and multiple initiatives simultaneously.

Strong organizational prioritization and project management skills.

Experience coordinating work across distributed or global teams.

Comfort operating in a fast-paced evolving environment with imperfect information.

Strong written and verbal communication skills.

Data-literate with the ability to interpret dashboards and performance metrics.

Experience in multifamily real estate or service-based industries.

Exposure to digital marketing channels (ILS SEO/SEM paid media websites).

Bilingual with the ability speak both English and Spanish.

Preferred Qualifications

Experience working closely with operations or sales teams.

Familiarity with process improvement operational excellence or systems thinking.

Working Style & Cultural Fit

The ideal candidate is:

Pragmatic and execution-driven

Comfortable rolling up their sleeves

Able to balance structure with flexibility

Confident managing without overcomplicating

Focused on outcomes not titles or optics

Extremely Organized

Growth Path

This role is designed to scale with the company. Over time responsibilities may expand or specialize as portfolio growth team maturity and leadership structure evolve. Advancement will be based on impact execution quality and business resultsnot tenure alone.

Our Core Values T.E.A.C.H.

Do the Ashford Core Values resonate with you and your work ethic You may be our next Ashfordian.

- T: Togetherness

- E: Excellence

- A: Accountability

- C: Compassion

- H: Health & Safety

Total Rewards

At Ashford Communities we believe in recognizing and rewarding our exceptional team addition to a competitive salary we offer a generous benefits package that includes health insurance plenty of coffee snacks and more. We even pay our employees for referrals if the referral is hired!

- Medical United Healthcare & MEC Plan

- Dental

- Vision

- Life Insurance

- Short-Term Disability

- Supplemental Hospital & Accident Insurance

- EAP Program for Employees & Family Members

- Paid Holidays

- PTO: Vacation & Sick Time

- Learning & Career Development Programs

- Leadership Development with Ashford University

- Quarterly Community Give-Back Events

So if youre ready to join a company that embraces the work-hard play-hard philosophy where every day is an opportunity to provide an extraordinary experience for our residents then Ashford Communities is the perfect place for you! Apply now and lets create something amazing together.

How to Apply

Interested applicants should apply online and submit their resumes and cover letters detailing their relevant experience and why they are the best fit for this position on the Ashford Communities Careers Page HERE.

Ashford Communities is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.