Paid Social Expert
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Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
About Wildnet Technologies
At Wildnet Technologies our strength lies in continuous learning innovation and data-led digital transformation. With 12000 successful projects delivered and a team of 300 professionals we partner with global brands across the US UK Europe and APAC to drive measurable business growth through performance marketing SEO and digital strategy.
We are now looking for a detail-obsessed process-driven Performance Marketer to join our growing performance marketing team and support a marquee hospitality / hotel chain client. This role is critical to ensuring flawless campaign execution platform hygiene and tracking excellence across paid media channels.
Responsibilities
Paid Media Campaign Strategy & Planning:
- Create and present media plans including budget recommendations targeting and creative strategies.
- Where possible work closely with other digital and ATL channels to identify channel integration opportunities.
Paid Media Campaign Execution & Management:
- Set up manage and optimize paid media campaigns across Meta (Facebook & Instagram) LinkedIn TikTok DV360 and Teads Ad Manager.
- Implement A/B testing strategies to optimize ad creatives targeting and bidding strategies.
- Monitor campaign performance daily adjusting bids budgets and targeting to achieve KPIs.
- Ensure the campaigns are set up according to Taxonomy and Brand Safety standards.
- Oversee creation of analytics and/or tracking tags for campaign assessment
- Oversee the creation of additional campaign elements and/or restructure accounts as required.
Analytics & Reporting:
- Track measure and analyze paid media performance using platform analytics tools.
- Prepare detailed performance reports with actionable insights and recommendations for implementation.
- Provide weekly and ad-hoc reports to internal clients/internal stakeholders.
Collaboration & Communication:
- Communicate campaign and social media performance insights and recommendations to clients/internal stakeholders in a clear concise manner.
- Stay up to date with the latest trends tools and best practices in paid media.
Optimization & Growth:
- Identify opportunities to expand or enhance both paid media campaigns and social media strategies for better performance and efficiency.
- Proactively suggest new ideas and testing methodologies to drive continuous improvement.
Client responsibility:
- Be the secondary point of contact for clients within the team.
- Attend fortnightly catchups with internal client teams in iProspect/TAG/Carat to ensure awareness of all upcoming campaigns and report on campaign performance.
Partner relationship management:
- Develop and foster an effective working relationship with our media partners.
- Attend regular catchups with our priority partners to ensure we continue to deliver the best-in-class campaigns and identify potential alpha/beta trials.
- Assist with sharing client campaign briefs and seeking input from partners for responses to briefs where time allows.
Why Join Wildnet -
- Established Industry Leader: 15 years of expertise in digital marketing and IT services; among the pioneers in Indias digital space.
- Great Place to Work Certified: Recognized for fostering a flexible positive and people-first work culture.
- Learning & Growth: Fast-paced environment with ongoing training career advancement and leadership development opportunities.
- Health & Wellness Benefits: Comprehensive insurance and wellness support for employees and their families.
- Work-Life Balance: Flexible Working Hours 5-day work week and generous leave policy to support personal well-being.
- Exposure to Top Clients: Work on diverse projects with leading global brands across industries
Key Skills
- Diploma
- Abinitio
- Cost Accounting
- Cyber Security
- CRM
- AV
About Company
Best IT Services and Digital Marketing Outsourcing Company- Wildnet Technologies is an award-winning IT Services and Digital Marketing Outsourcing Company delivering transformational growth to its clients.
