AI Optimization Specialist – Costa Rica

Experians Integrated Marketing team is seeking an AI Optimization Specialist to support the execution governance and optimization of AI-enabled digital and content initiatives across Experians B2B web ecosystem. You will blend content strategy AI experimentation automation and performance measurement with a strong emphasis on high-quality written English content. 

In this role you will focus on operationalizing AI-driven content and digital experiences while ensuring accuracy compliance and brand integrity across Experians digital properties. Reporting to the Director of Digital Marketing you will work closely with cross-functional partners to scale responsible AI adoption and protect Experians digital reputation. 

This position is based in Costa Rica and requires advanced English language proficiency including strong writing editing and content evaluation skills. 

Your responsibilities will include: 

• Pilot and execute AI-enabled digital and content initiatives to improve performance personalization and automation across B2B web properties 
• Develop test and optimize AI agents and automation workflows that support content creation lead routing reporting and engagement measurement 
• Create edit and refine AI-assisted written content to ensure clarity accuracy tone and alignment with Experian brand standards 
• Collaborate with cross-functional partners to support digital content governance compliance and responsible AI usage across web experiences 
• Track and report on AI digital and content experiments measuring performance ROI operational efficiency and scalability 
• Support rollout of structured AI initiatives focused on content optimization measurement frameworks and automation integration 
• Monitor AI-generated and AI-surfaced content to identify risks inaccuracies or brand exposure escalating issues as needed 
• Support digital execution efforts including website updates content builds and web or chat-related initiatives as required 

Qualifications :

• 3 years experience in digital marketing content strategy or AI-enabled content roles
• Advanced English proficiency with demonstrated strength in professional writing editing and content quality review
• Experience working with AI-assisted content tools automation platforms or conversational AI systems
• Strong understanding of digital content performance measurement frameworks and optimization best practices
• Experience collaborating across marketing product legal and communications teams
• Strong organizational skills with the ability to manage multiple initiatives while maintaining high quality standards

Additional Information :

This is a remote role in Costa Rica. No relocation available.

Culture at Experian. Our uniqueness is that we value yours.

Experians culture people and environments are main differentiators. We take our peoples agenda very seriously. We focus on what matters; diversity and inclusion work/life balance flexible work development engagement collaboration wellness rewards and recognitions volunteering... the list goes on!

Our benefits include: Medical life and dental insurance Asociacion Solidarista International Share Save Plan Flex Work/Work from home Paid time off Annual Performance Bonus Education Reimbursement Family Bonding Bereavement Leave Referral Program and more.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Our goal is to create a successful inclusive and diverse team where people love their work and love working together. We believe that diversity equity and inclusion is necessary to our purpose of creating a better tomorrow. For us this is The Power of YOU and it ensures that we live what we believe.

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Remote Work :

No

Employment Type :

Full-time