Consumer Engagement Specialist Internship
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Job Location:
Reggio Emilia - Italy
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
The Consumer Engagement Intern supports the design development and monitoring of a plan of activities aimed at increasing the retention of existing customers and attracting new potential target customers with the brands values.
Qualifications :
- Actively collaborate in creating a special event learning how to translate brand values into an engaging customer experience
- Analyzes and interprets the data linked to the projects followed
- Analyzes customer insights and contributes to building a CRM strategy aimed at identifying the clusters most receptive to retention and acquisition activities
- Participate in the creation of visual materials interfacing with Communication VM and E-procurement departments to ensure format consistency
- Support the development of acquisition and retention strategies including the preparation of briefings and dedicated customer paths.
- Collaborate in data collection and post-event analysis to measure the effectiveness of the activities.
Additional Information :
- Degree in Marketing Communications or Fashion Management.
- Strong passion for the Fashion & Luxury industry and Event Management.
- Excellent organizational skills and a keen eye for aesthetic detail.
- Proficiency in Microsoft Office (Excel and PowerPoint); knowledge of graphic design tools is a plus.
- Flexibility proactivity and a strong predisposition for teamwork in dynamic environments.
- Good knowledge of English (B2)
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
Max Mara Fashion Group An Italian House of Brands, Family Owned Since 1951. Passion, commitment and tradition have created a unique fashion style: today 10 Main Brands and more than 60 different Collections find common ground in quality, style and respect for the distinctive feature ... View more
