Event Sponsorship Sales Rep

Event Sponsorship Sales Executive

Location: Cape Town Hybrid (Office based in Bergvliet 2 days per week)
Employment Type: Permanent
Reporting to: Head of Sales / Commercial Lead

Role Overview

The Event Sponsorship Sales Executive will be responsible for driving sponsorship revenue across a portfolio of events by identifying pitching negotiating and closing sponsorship and partnership opportunities.

This role is focused on outbound B2B sales building long-term sponsor relationships and consistently achieving sponsorship revenue targets. The successful candidate will be commercially driven confident engaging senior decision-makers and experienced in selling event sponsorship packages brand partnerships and related commercial offerings.

Key Responsibilities

Sponsorship Sales & Revenue Generation

• Proactively identify and secure new sponsorship opportunities for events

• Sell event sponsorship packages brand partnerships and related commercial offerings

• Manage the full sales cycle: prospecting pitching negotiation closing and follow-up

• Achieve and exceed monthly and event-based sponsorship revenue targets

• Upsell and cross-sell sponsorship packages where appropriate

Client & Relationship Management

• Build and maintain strong relationships with corporate sponsors and partners

• Act as the main point of contact for sponsors throughout the sales process

• Ensure sponsor requirements are clearly communicated and aligned internally

• Maintain accurate client and pipeline data within the CRM system

Market Engagement & Collaboration

• Conduct outbound sales via phone email LinkedIn and meetings

• Identify potential sponsors aligned to each events audience and positioning

• Collaborate with internal marketing events and operations teams to deliver sponsor value

• Stay informed on industry trends competitor activity and sponsorship opportunities

Required Experience & Skills

Essential

• Proven experience in sponsorship sales (events conferences exhibitions media or similar)

• Strong B2B sales background ideally selling to mid-to-senior-level decision-makers

• Demonstrated ability to close sponsorship deals and work to revenue targets

• Confident outbound sales approach with excellent communication and negotiation skills

• Ability to manage multiple sponsorship opportunities simultaneously

• CRM experience and structured sales pipeline management

Advantageous

• Experience selling event sponsorships exhibition space delegate packages or advertising

• Background in conferences exhibitions media sports or live events

• Experience working in a hybrid or fast-paced sales environment

Personal Attributes

• Commercially driven and target-oriented

• Confident persuasive and relationship-focused

• Organised with strong follow-through

• Comfortable working independently and collaboratively

• Professional resilient and results-focused

Working Model & Location

• Hybrid role: Office-based in Bergvliet Cape Town approximately 2 days per week

• Remaining time remote / field-based as required

Why This Role

• Opportunity to work on high-profile events and sponsorship portfolios

• Direct impact on revenue growth

• Collaborative entrepreneurial environment

• Strong scope for performance-based success and growth