Senior Go-To-Market Manager (mwd) GTM

Support the digital transformation of the construction industry.

Behind some of the worlds most iconic buildings stands Doka a global market leader in formwork and scaffolding. From the Burj Khalifa to complex infrastructure projects like the MumbaiPune Expressway and Sydney Metro Doka is known for technical innovation and solutions that make the impossible work.

The same level of ambition to enable customers to achieve the highest possible outcomes drives Dokas future digital ambitions. This is why Doka is modernizing how the world builds by digitalizing the end-to-end formwork process. Dokas SaaS portfolio brings together engineering planning logistics material management as well as onsite operations in one integrated digital ecosystem.

As a Senior Go-To-Market Manager you will shape how our digital products are positioned launched and adopted across global markets. You will define go-to-market strategies craft clear and compelling product narratives and build the structures tools and processes needed to scale GTM and product marketing across regions. Your work ensures that customers users and internal teams understand the value of our digital offerings and are equipped to drive market success.

What Youll Do Your Responsibilities

Shape and develop the Go To Market function from 0 to 1 by building team capabilities defining tools processes and structures in a newly formed organization
Lead the market intel for Doka Digital track and analyse developments in our core and adjacent markets (construction tech)
Integrate customer and field feedback into market analysis to create a unified intelligence loop that reflects real-world challenges
Deliver regular management briefings that connect market trends and shifts with strategic opportunities for the product teams
Partner with R&D to identify new product and platform opportunities based on ecosystem and technology innovation in our core market
Own the creation and development of product positioning messaging and value propositions across the Doka digital product portfolio and all our market channels
Co-develop and execute go-to-market campaigns for product and feature launches with responsible (Senior) Product Managers and Product Owners
Translate customer insights market dynamics and competitive intelligence into clear narratives
Create impactful sales enablement materials demos and storytelling assets
Partner with Product Management process
Collaborate with Sales Customer Support/Success and Marketing on adoption and retention initiatives
Co-Lead pricing and packaging discussions in alignment with Product Management and portfolio targets
Measure and report on launch impact product adoption and go-to-market effectiveness
Recruit lead and develop team members as the organization scales to ensure strong market fit and customer relevance with constant feedback implementation into the product development 

Qualifications :

5 years of experience in go-to-market product marketing or B2B SaaS marketing/growth roles (tech industry)
Strong understanding of (B2B) SaaS business models buyer personas and customer journeys
Proven ability to translate complex product concepts into clear compelling messaging and positioning
Experience in supporting product marketing and communication teams with content enablement and launch execution
Analytical mindset paired with strong storytelling and communication skills
Capability to work cross-functionally in fast-moving product environments
Experience in construction tech logistics or industrial SaaS is a plus
Hands on mentality that doesnt work is not part of your mindset and you thrive when you can build something from 0 to 1
Having been part of a rapidly growing company and fast work environment is a plus
Experience in construction tech logistics or industrial solutions is a plus but not required
Fluent in German and English

Additional Information :

Why Join Us What We Offer

 High-impact role shaping the market success of Dokas digital offering
Opportunity to define how our digital products reach and support customers users and markets globally
Modern work culture with empowered product teams and clear customer focus
Possibility to work from 3 different offices across Austria (Vienna Linz Amstetten) combined with an international work environment (60 countries) and flat hierarchies (minimum 1-2 days per week Amstetten office)
Personal development and career growth opportunities

A salary in line with the market is offered for this position which is based on the specific qualification and adequate professional experience.

We are required by law to state a minimum salary. The minimum annual gross salary for this position is 47.587- according to the collective agreement (woodworking industry).

Ready to help build something that lasts Apply now and join us on our digital journey.

Remote Work :

No

Employment Type :

Full-time