Marketing SpecialistMgr
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Job Location:
Monthly Salary:
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
Job Title: Marketing Manager / Marketing Specialist (Marketing Operations)
Location: Noida / Delhi NCR (Hybrid)
Shift - 4 PM - 1 AM
About Adobe
At Adobe we empower everyone to build communicate and deliver outstanding digital experiences. Our mission Empowering Creativity for All is brought to life by teams that combine innovation data and customer-centric marketing to transform how businesses connect with their audiences.
Role Overview
We are seeking a Marketing Specialist/Manager to lead B2B marketing campaign management and marketing automation proficiency. This position integrates MarTech data AI support and multi-channel implementation. It guarantees campaign delivery is scalable high-quality and data-driven while maintaining Adobes brand and operational standards.
The ideal candidate brings robust direct experience in Marketing Automation Platforms Customer Data Platforms campaign orchestration and AI enablement coupled with a clear understanding of data workflows and activation.
What Youll Do (Responsibilities)
Campaign & Marketing Operations
- Manage the full lifecycle of B2B marketing campaigns including oversight control and improvement.
- Manage campaign operations planning production QA deployment and reporting.
- Partner with cross-functional teams (Sales Product Marketing Analytics Content Creative) to operationalize marketing strategies at scale.
- Maintain Adobe marketing guidelines naming conventions governance and standard procedures in campaign execution.
MarTech & Automation
- Complete and manage customer journeys and segmentation using:
- Adobe Journey Optimizer (AJO) platform
- Adobe Experience Platform (AEP / AEP RT-CDP) technology
- Marketo Engage
- Workfront
- Workfront Fusion (preferred)
- Marketo-Adobe integrations and automation flows.
- Enable personalization and automation with audience segmentation triggers and cross-channel activations.
AI & Gen AI Activation
- Drive Generative AI enablement for marketing use cases content acceleration and personalization at scale.
- Support internal teams with timely engineering AI campaign ideation and automation frameworks.
- Having experience in Adobe Firefly Services Content Accelerator and AI-enhanced campaign production is highly beneficial.
Data & Engineering Knowledge
- Practical experience or solid knowledge of:
- SQL for audience analysis customer insights and data validation.
- Databricks / Databricks SQL Data Lakes and structured data environments.
- Python (plus not mandatory) for automation data transformation or analytics.
- Data platforms like Databricks Snowflake or BigQuery (Databricks preferred).
- Familiarity with customer data models schema building data transformation and activation pipelines.
Tools & Platforms You Should Know
CategoryTools
Adobe Journey Optimizer (AJO)
Adobe Experience Platform (AEP) AEP RT-CDP and Adobe Experience Platforms Journey Analytics
Marketing Automation Marketo Engage
Workfront Workfront Fusion / Fusion Automations
Data & SQL Databricks Gen AI Integration
Optional Python ML/data automation API knowledge
Skills & Qualifications
- 6-8 years of experience in B2B campaign operations marketing automation or MarTech delivery roles.
- Deep expertise in campaign production marketing governance and automation workflows.
- Solid grasp of data segmentation data validation and audience activation.
- Ability to operate with high ownership precision and cross-team collaboration.
- Knowledge of SQL is required; Python is a plus.
- Experience with the Adobe ecosystem (AJO AEP Marketo Workfront) is preferred.
- Passion for AI enablement in marketing and scaling personalization.
Core Values We Look For
Youll thrive here if you:
- Are customer-obsessed
- Lead with integrity
- Build collaborative partnerships
- Have a bias for action
- Drive innovation and AI adoption
- Empower teams to build and scale with confidence
Why Adobe
- Work with modern marketing technology powered by artificial intelligence
- Drive impactful global campaigns
- Collaborate with a culture built for creativity innovation and customer experience
- Help build the future of Gen AI in B2B Marketing Operations
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
