Senior Paid Search Marketing Associate

Join Udemy. Help define the future of learning.

Udemy is an AI-powered skills acceleration platform built to help people and teams grow. Its personalized practical and focused on real-world impact.

Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use whether theyre picking up something new or leveling up to stay ahead.

Over 80 million learners and 17000 businesses already learn with Udemy. If youre excited by change energized by learning and ready to have a real impact youll feel right at home.

Learn more about us on our company page.

Where we work

Udemy is a global company headquartered in San Francisco with additional U.S. offices in Denver and Austin and international hubs in Australia India Ireland Mexico and Türkiye. This is an in-office position requiring three days a week in the office (Tuesday Wednesday Thursday) and flexibility on Mondays and Fridays.

About your Skills

• Paid Search & Performance Marketing: You manage multi-language multi-country accounts with budgets near or exceeding $1M/year leveraging advanced strategies to drive significant results.

• Consulting: You are able to diagnose the root cause of performance gaps or issues and co-create solutions in partnership with stakeholders.

• Influencing: You leverage credibility and relationships to steer cross-functional teams toward the right paid search strategies and guide related teams through changes to practices as new capabilities emerge.

• Data-Driven Decision Making: You apply critical thinking and data-driven insights to evaluate the success or failure of campaigns. You employ a hypothesis-driven approach when testing and you utilize statistical analyses & methods to conclude results.

About this role

As a Paid Search Senior Associate on Udemys D2C paid search team based in Mexico City youll contribute to Udemys learner acquisition efforts. Youll be tasked with directly contributing to Udemys mission of improving lives through learning by reaching and inspiring new learners to upskill and advance in their careers with Udemy

What youll be doing

• Create optimize and scale at least $3 million in annual paid search investment across Google Ads and Microsoft Ads to maximize program growth.

• Monitor analyze and report on channel performance using a diverse set of in-platform and internal metrics; present insights to internal stakeholders and upward to leadership.

• Design set up and evaluate experiments on messaging targeting and site experience testing; suggest next steps and future tests based on learnings.

• Partner with Product Engineering and Decision Science teams to improve eventing signals marketing measurement automation and ad-level or on-site personalization.

• Collaborate with acquisition channel managers on cross-channel strategies.

• Manage relationships with ad agencies Google and Bing account teams.
  

What youll have

• Familiarity with D2C Google Ads accounts focused on purchases or direct consumer sales Smart-bidding or mCPC management towards seasonal sales targets with particular emphasis on key periods of elevated seasonality.

• Familiarity with accounts in multiple languages or multiple countries. Experience working with centralized or 3rd party creative teams or vendors for localized text image or video creative.

• Advanced familiarity and specialized skills with tools like spreadsheets including advanced analytics and formula usage (XLOOKUP INDEX & MATCH SUMIFS INDIRECT) conditional formatting chart and visual design and presentation of data insights via decks documents or other types of presentations.

• Advanced familiarity with either DSA YouTube pMax Demand Gen or Display-based prospecting and remarketing campaigns as well as providing feedback on creatives for use in Google Ads media inventory.

Posting Date: January 20th 2026

Application Window:We anticipate the application window will be open until February 10th 2026. Based on business needs this opportunity may remain posted beyond or closed before the anticipated application window.

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Why work here

Youll grow here.
Learning is part of the job. Youll get full access to Udemy courses a monthly UDay to invest in yourself and a budget to spend on whatever helps you improve. Many people are diving into AI lately but what you focus on is up to you.

AI is real here.
We use it in the way we learn and the way we work. Youll have the space and tools to experiment apply and get better at using AI in practical ways.

Youll own your work.
We trust people to lead make decisions and follow through. You dont need to wait for permission or layers of approval to have an impact.

Youll build with others.
We collaborate openly and shape ideas together. Everyone has a voice and good thinking is welcomed from any direction.

Youll see your impact.
What you build helps people grow their skills change their careers or find a path forward. Youve got the experience why not use it to help others gain theirs

Bring your curiosity. Well bring the platform and the support. Lets LEARNtogether.

Our Benefits Start with U

Our benefits start with you and were built to provide you and your family with the protection and care you need making it easy to access the right coverage when you need it most. Benefits vary by region and we encourage applicants to review our Australia Benefits India Benefits Ireland Benefits Mexico BenefitsTurkiye Benefits & US Benefitspages to get an understanding of some of the benefits we offer. For details on region-specific benefits please refer to the information provided during the hiring process.

Information regarding data privacy is available within the Udemy Careers Privacy Notice.