Brand & Content Manager
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Job Summary
The Brand & Content Manager is responsible for developing implementing and executing strategic marketing and communication initiatives to promote the assets. This role plays a key part in shaping the hotels image and reputation and driving visibility and exposure across traditional and digital channels.
Key Responsibilities:
Marketing Strategy & Planning
- Develop and implement comprehensive marketing plans aligned with the propertys business goals
- Analyze market trends Monitoring competitor activities
Brand Communication
Ensure brand consistency in tone messaging and visual identity across all communication & marketing materials.
Managing all materials (menus leaflets brochure collateral spa brochure etc) and presentations in addition to the production of hotel/outlets/sales collateral branding and logo items ensuring all branding and company guidelines are followed and consistency
Implement and respect brand guidelines and develop creative assets with external design agency/OE. Manage external partners as design agency graphic designers printers suppliers photographers filmmakers etc including submission of brief
Content Creation:
Liaise with the agencies edit press releases media kits speeches articles and other brand-related content. Provide text and copy for marketing comms website email marketing sales hotel and trains departments as needed. Creation and production gifts and items for guests media sales and influencers. Manage film & photoshooting of the hotel rooms f&b spa respecting video and photo guidelines. Manage image library and ensure marketing material third-party websites etc. are updated and accurate
Monitoring & Reporting:
Track brand and content campaigns effectiveness and business growth and generate presentations and regular reports on brand activities.
Qualifications :
- Bachelors degree in Marketing Communications Hospitality or related field
- At least 5 years of experience in a marketing and communications role in luxury hospitality industry.
- Creative talent proactive flexible team player
- Ability to manage multiple projects and deadlines effectively results-driven mindset
- Strong written and verbal communication skills in English and Italian (additional languages as French are a plus)
- Proven experience in brand management and content creation
Ability to prioritize organize work assignments and follow-up
Ability to think strategically while being detail-oriented and hands-on
- Excellent organizational and multitasking skills
- Proficiency in MS Office.
- Ability to work flexible hours covering evenings weekends and holiday periods
- Graphic design skills (e.g. Canva Adobe Suite Photoshop) are a plus
Additional Information :
A competitive package (base salary and yearly bonus)
Medical Insurance integrating Collective Labor Agreement one and extended to the family
Ticket Restaurant
Annual leave
ALL - Heartist Program: Employee benefit card offering discounted rates at all ACCOR locations and partner venues worldwide.
Learning & development: Opportunity to develop your talent and grow within your property and across the world!
Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract recruit and promote diverse talent.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more
