Director of Marketing & Communication
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Job Location:
New London, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
Description
Qualifications
Job Purpose
The Director of Marketing & Communications leads the organizations brand voice and visibility through a strategic integrated marketing and communications approach. This role translates the mission into compelling stories and campaigns that strengthen reputation increase engagement and drive measurable results in fundraising awareness and community impact. The Director ensures clarity credibility and emotional connection across all marketing and communications efforts.
Essential Functions
- Develop and execute a comprehensive marketing and communications strategy aligned with organizational goals
- Serve as a member of the leadership team and strategic advisor to executive leadership on brand reputation and positioning
- Establish protect and evolve brand voice messaging and visual identity
- Oversee major campaigns and ensure consistent messaging across all channels
- Use data analytics and insights to evaluate performance and guide decisions
Job Responsibilities
- Strategy & Leadership
- Lead annual marketing and communications planning and campaign prioritization
- Align marketing initiatives with fundraising awareness and organizational priorities
- Advise executive leadership on messaging positioning and reputational considerations
- Lead coach and develop a high-performing marketing and communications team
- Set clear priorities roles and performance expectations
- Foster collaboration accountability and creative excellence
- Campaign & Content Oversight
- Oversee all major campaigns including fundraising awareness and brand initiatives
- Approve key messaging creative direction and storytelling
- Ensure cohesive communication across email web social media print and media channels
- Brand Public Relations & Reputation
- Manage public relations and external communications
- Serve as the lead on sensitive high-visibility or crisis communications
- Protect and enhance the organizations public image and credibility
- Digital Strategy & Performance
- Oversee digital marketing strategy including website email social media and online campaigns
- Monitor analytics and reporting to demonstrate return on investment and impact
- Continuously optimize engagement reach and conversion
- Budget & Vendor Management
Manage the marketing and communications budget
- Oversee agencies consultants and external vendors to ensure quality and alignment
- Maintain Professional and Technical Knowledge
- Completing required trainings
- Attending educational workshops
- Reviewing professional publications
- Participating in professional societies
- Maintain Staff Job Results
- Training and coaching support staff
- Establishing staff goals monitoring progress and providing feedback
- Appraising job results
- Protects the Credibility of the Rawhide Mission
- Complying with the Rawhide standard of conduct
- Setting an example in words and actions that is consistent with the values and beliefs of Rawhide
- Contributes to Team Effort
- Performing other duties as directed or assigned by supervisor
Qualifications
Qualifications
- Minimum of 5 years of experience in marketing communications or brand leadership
- Proven experience leading teams and managing multi-channel campaigns
- Strong background in storytelling content strategy and brand management
- Experience collaborating with executive leadership and cross-functional stakeholders
- Data-driven mindset with strong analytical and decision-making skills
- Excellent written and verbal communication skills
- Experience in nonprofit fundraising or mission-driven organizations preferred
Working Conditions
- Office-based role with regular collaboration across departments
- May require occasional evening or weekend work for events campaigns or deadlines
Benefit Overview
- Competitive Pay
- Medical Dental & Vision Insurance
- Competitive 401k plan
- 10 paid Holidays
- PTO VTO Wellness Day & Floating Holiday
- 5 Weeks Paid Sabbatical Leave
- Onsite Café (New London)
- Tuition Reimbursement
- Nature Trails/Waterfront on 600 acres (New London)
- Onsite Fitness Center and Gymnasium (New London)
- Employee Assistance Program (EAP)
- Jury Duty Leave
- Bereavement Leave
- Paid Benefits for Birth or Adoption
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
