Paid Media Manager

Riyadh - Saudi Arabia

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

Were looking for a results-driven paid media expert with a passion for driving high-quality registrations and leads through innovative international campaigns.

As a Paid Media Manager you will have the opportunity to lead impactful paid strategies across our Portfolio 2 events including Cityscape Global and Global Health Exhibitions optimise performance and help showcase Saudi events to global and local audiences!

Key Responsibilities

Campaign Strategy and Execution:

Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns ensuring alignment with sales and marketing objectives.
Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies including targeting data builds and channel-specific communication plans.
Brief agencies with clear targets media plans and insights from previous campaigns to ensure effective execution.
Oversee the launch and execution of campaigns continuously optimising for key metrics such as CTR conversions and lead quality.

Optimization and Reporting:

Monitor campaign performance identifying areas for improvement and implementing changes to maximise ROI optimisation
Analyse key metrics to determine if creatives need refreshing or if targeting strategies require adjustment.
Prepare detailed monthly reports on campaign performance providing visibility to senior leadership and the core marketing team.
Focus on increasing the volume of high-quality registrations while improving conversion rates.

Collaboration and Coordination:

Work closely with agencies to ensure campaigns are on track to meet targets.
Partner with the sales and marketing teams to align on goals and strategies.
Leverage insights from other portfolios and past campaigns to inform media planning and execution.

Strategic Priorities:

Drive high-quality visitor registrations and qualified exhibitor leads.
Address challenges with high registration volume but low conversion rates by optimising targeting and messaging.
Penetrate new markets unfamiliar with Saudi events through tailored strategies and localised campaigns.

Qualifications :

Experience:

Proven experience managing international paid media campaigns with a strong focus on driving registrations and lead generation.
Experience working closely with or managing agencies to execute high-performing campaigns.
Strong background in analytics and reporting with the ability to identify trends and make data-driven decisions.

Technical Skills:

Proficiency in paid media platforms (e.g. Google Ads Facebook Ads LinkedIn Ads) and analytics tools (e.g. Google Analytics Data Studio).
Strong analytical mindset with the ability to quickly identify areas for improvement and implement changes.
Experience in creating and managing media plans including data builds and targeting strategies.

Personal Attributes:

A marketer with a deep understanding of the local market proficient in creating content in English and Arabic.
Excellent communication and collaboration skills to work effectively with internal teams and external agencies.
Highly organised and detail-oriented with the ability to manage multiple campaigns and stakeholders simultaneously.

Additional Information :

Core Benefits:

Medical Insurance for individual and family
Annual leave 25 days
School fees contribution 40000 SAR per child per year up to a max of three children
Remote working on Sundays
Working anywhere 1 month every year
Family visa costs* (up to a max of three children)
Individual annual flight allowance*

International Relocation Package*:

Paid flight to Riyadh (for you and your dependents)
60 days accommodation in a serviced apartment from your arrival date or a one-off payment of SAR 5000
SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices

Local Relocation Package*:

Paid flight to Riyadh (for you and your dependents)
30 days accommodation in a serviced apartment from your arrival date or a one-off payment of SAR 5000
SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices

*If eligible

Remote Work :

Employment Type :

Full-time

Were looking for a results-driven paid media expert with a passion for driving high-quality registrations and leads through innovative international campaigns.As a Paid Media Manager you will have the opportunity to lead impactful paid strategies across our Portfolio 2 events including Cityscape Glo...

Were looking for a results-driven paid media expert with a passion for driving high-quality registrations and leads through innovative international campaigns.

Key Responsibilities

Campaign Strategy and Execution:

Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns ensuring alignment with sales and marketing objectives.
Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies including targeting data builds and channel-specific communication plans.
Brief agencies with clear targets media plans and insights from previous campaigns to ensure effective execution.
Oversee the launch and execution of campaigns continuously optimising for key metrics such as CTR conversions and lead quality.

Optimization and Reporting:

Monitor campaign performance identifying areas for improvement and implementing changes to maximise ROI optimisation
Analyse key metrics to determine if creatives need refreshing or if targeting strategies require adjustment.
Prepare detailed monthly reports on campaign performance providing visibility to senior leadership and the core marketing team.
Focus on increasing the volume of high-quality registrations while improving conversion rates.

Collaboration and Coordination:

Work closely with agencies to ensure campaigns are on track to meet targets.
Partner with the sales and marketing teams to align on goals and strategies.
Leverage insights from other portfolios and past campaigns to inform media planning and execution.

Strategic Priorities:

Drive high-quality visitor registrations and qualified exhibitor leads.
Address challenges with high registration volume but low conversion rates by optimising targeting and messaging.
Penetrate new markets unfamiliar with Saudi events through tailored strategies and localised campaigns.

Qualifications :

Experience:

Proven experience managing international paid media campaigns with a strong focus on driving registrations and lead generation.
Experience working closely with or managing agencies to execute high-performing campaigns.
Strong background in analytics and reporting with the ability to identify trends and make data-driven decisions.

Technical Skills:

Proficiency in paid media platforms (e.g. Google Ads Facebook Ads LinkedIn Ads) and analytics tools (e.g. Google Analytics Data Studio).
Strong analytical mindset with the ability to quickly identify areas for improvement and implement changes.
Experience in creating and managing media plans including data builds and targeting strategies.

Personal Attributes:

A marketer with a deep understanding of the local market proficient in creating content in English and Arabic.
Excellent communication and collaboration skills to work effectively with internal teams and external agencies.
Highly organised and detail-oriented with the ability to manage multiple campaigns and stakeholders simultaneously.

Additional Information :

Core Benefits:

Medical Insurance for individual and family
Annual leave 25 days
School fees contribution 40000 SAR per child per year up to a max of three children
Remote working on Sundays
Working anywhere 1 month every year
Family visa costs* (up to a max of three children)
Individual annual flight allowance*

International Relocation Package*:

Paid flight to Riyadh (for you and your dependents)
60 days accommodation in a serviced apartment from your arrival date or a one-off payment of SAR 5000
SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices

Local Relocation Package*:

Paid flight to Riyadh (for you and your dependents)
30 days accommodation in a serviced apartment from your arrival date or a one-off payment of SAR 5000
SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices

*If eligible

Remote Work :

Employment Type :

Full-time

Key Skills

Digital Marketing
Marketing
Google Analytics
Google Docs
Facebook Advertising
Google AdWords
Google Marketing Platform
Google Ads
Media Buying
Media Planning
Social Media Management
DoubleClick

Apply Now

About Company

Informa Group Plc.

Informa is a leading international events, digital services and academic research group. We're here to champion the specialist. Through hundreds of brands and a range of products and services, we connect businesses and professionals with the knowledge they need to learn more, know m ... View more

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