Senior Product Marketing Manager

About Sesame

Sesame believes in a future where computers are lifelike - with the ability to see hear and collaborate with us in ways that feel natural and human. With this vision were designing a new kind of computer focused on making voice companions part of our daily lives. Our team brings together founders from Oculus and Ubiquity6 alongside proven leaders from Meta Google and Apple with deep expertise spanning hardware and software. Join us in shaping a future where computers truly come alive.

About the Role

Sesame is looking for a Senior Product Marketing Manager to lead product marketing efforts across hardware and software. Youll drive upcoming launches for Sesames software and play a central role in shaping how we position learn and iterate on our hardware roadmap.

This role is equal parts strategy and execution: youll define messaging and audiences run customer and market insight loops partner deeply with Product Design and Engineering and build marketing programs and experiments that turn early signals into repeatable growth. Youll thrive here if you like operating with ambiguity moving quickly and doing whatever it takes to learn and ship. As our first PMM hire youll have a broad scope across the funnelwhether thats launching a lifecycle campaign to test messaging partnering with agencies on packaging or leading strategic alignment with leadership.

Responsibilities

• Lead product marketing for Sesame across hardware and software supporting upcoming launches and ongoing iteration.

• Own and evolve audience definition positioning messaging and narrative across the funnelfrom first impression through retention.

• Establish a fast customer market learning loop: synthesize qualitative and quantitative insights to inform GTM strategy and product decisions.

• Develop and run lifecycle marketing experiments (in-app and out-of-app) to test messaging drive activation and improve ongoing engagement.

• Own App Store positioning and optimization (e.g. story messaging conversion-oriented experimentation).

• Partner with agencies and internal teams on standing up new surfaces and channels that reinforce product proof points at a brand level (web packaging etc.).

• Build and maintain competitive and market intelligence to inform strategy differentiation and roadmap conversations.

• Operate with a do what it takes mindset: create scrappy high-quality outputs when needed (docs landing pages tests launch assets) and drive alignment across stakeholders.

Required Qualifications

• 810 years of experience in product marketing (or closely related roles like insights/lifecycle marketing with substantial product marketing scope).

• Proven track record in driving positioning messaging and audience strategy and translating it into GTM execution.

• Demonstrated ability to use customer insights data to influence strategy and deliver measurable outcomes (e.g. retention/engagement conversion consideration).

• Strong cross-functional leadership skills with experience partnering deeply with Product Design Engineering Data and Sales.

• Comfort operating in high ambiguity with a bias toward action iteration and end-to-end ownership.

Preferred Qualifications

• Experience marketing products that blend hardware software (or adjacent: consumer devices connected products mobile device ecosystems).

• Exposure to AI products or AI-enabled consumer experiences.

• Experience at a high-growth startup (Series AC) where scope was broad and teams were still being built.

Sesame is committed to a workplace where everyone feels valued respected and empowered. We welcome all qualified applicants embracing diversity in race gender identity orientation ability and more. We provide reasonable accommodations for applicants with disabilitiescontact for assistance.

Full-time Employee Benefits:

• 401k matching

• 100% employer-paid health vision and dental benefits

• Unlimited PTO and sick time

• Flexible spending account matching (medical FSA)

Benefits do not apply to contingent/contract workers

Required Experience:

Manager