Executive and Personal Assistant to the CEO

Who We Are

Parenting isnt picture-perfect. Its messy hilarious exhausting and life-changing sometimes all before noon. Thats where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker the NoseFrida and has grown into a 200 product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We dont shy away from the stuff no one else wants to talk about nipple pain diaper blowouts or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is solve the problems that actually matter and build products that help parents feel seen supported and totally capable.

You can now find Frida products in 50 countries and thousands of stores across the U.S. from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorns leadership Frida has become a category leader by challenging taboos championing honesty and supporting families at every stage of parenthood and beyond earning acclaim on TIMEs 100 Most Influential Companies TIME Best Inventions Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win Knowing were helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

We are seeking an Executive & Personal Assistant will serve as a trusted partner to our CEO supporting a fast-paced high-growth business while seamlessly managing the day-to-day logistics of her professional and personal life. This role requires exceptional organization discretion anticipation and the ability to operate independently with sound judgment. The right candidate will be an effective communicator with a flexible always-on mindset appropriate for supporting a dynamic CEO.

Responsibilities to include:

• Own and manage the CEOs complex high-volume calendar with precision and foresight coordinating business and personal commitments internal and external meetings appointments events and family logistics.
• Proactively prepare and manage daily and weekly schedules for the CEO ensuring all activities are accurately reflected on calendars and clearly communicated to executive household and personal support teams.
• Maintain accurate real-time trackers for meetings appointments priorities and follow-ups to support efficient decision-making and time management.
• Coordinate all executive travel in partnership with the travel team including domestic and international flights hotels ground transportation and detailed logistics.
• Create comprehensive polished travel itineraries for the CEO and as needed family members or travel companions.
• Prepare the CEO for meetings by gathering organizing and synthesizing materials presentations and key information; proactively flag priorities and ensure adequate preparation time.
• Support the daily office routine by managing materials printing schedules organizing the CEOs workspace preparing meeting rooms and ensuring all logistical needs are handled seamlessly.
• Compile submit and track expense reports including timely submission of monthly business reimbursements.
• Partner cross-functionally with internal teams to ensure alignment smooth operations and clear communication across all stakeholders.
• Serve as a central communication hub facilitating thoughtful timely and consistent communication between business and personal contacts.
• Manage business contact information track key relationships and support ongoing networking and relationship-building efforts.
• Run related errands as needed and oversee office and supply inventory for both the CEOs home office and Frida offices.
• Act as a strategic gatekeeper and thought partner to the CEO anticipating needs identifying potential conflicts or pressure points and proactively proposing solutions to protect time energy and focus.
• Manage personal and professional gifting key dates and meaningful touchpoints (birthdays holidays thank-yous special occasions) ensuring important moments are handled thoughtfully and seamlessly.
• Handle additional responsibilities and special projects as needed in support of the CEO and business.

What You Will Need

• 8-10 years of related experience supporting high-level executives in complex and fast-moving environments
• Bachelors Degree
• Fantastic can-do attitude with a mindset that no task is too great or too small
• Advanced knowledge of Microsoft and Google Suites iCloud/iCal (Slack and Asana a plus)
• Uncanny ability to anticipate needs and plan accordingly
• Exceptional communication and decision-making abilities and professionalism; representing themselves professionally at all times
• Ability to maintain confidentiality and handle sensitive information with discretion
• Collaborative spirit and teamwork
• Highly adaptable with the ability to brainstorm and propose solutions for any problems or changes that may arise
• Always operate with a calm sense of urgency
• Ability to brainstorm and propose solutions for any problem and you own your mistakes when they happen
• Organized and highly detail oriented
• High energy and sound judgement
• Clear presentation of information to enable quick decision making
• Getting to yes attitude

Our Ways of Working

Frida HQ is located in Miami Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical vision and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days federal holidays sick/wellness days and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures blowouts massages and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected Veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Privacy Policy

By applying for this position you acknowledge and understand that your information will be used as described in Fridas Job Applicant Privacy Policy: and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number bank account or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods not unofficial platforms such as WhatsApp Telegram or personal email accounts. All legitimate communication will come from an official @ or @ email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC please report it to or Your safety and privacy is our priority.

Required Experience:

IC