Marketing Operations Manager
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Job Location:
Morrisville, NC - USA
Monthly Salary:
$ 80000 - 110000
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23000 employees operating in over 150 countries Xylem is at the forefront of addressing the worlds most critical water challenges. We invite passionate individuals to join our team dedicated to exceeding customer expectations through innovative and sustainable solutions.
We are hiring a Marketing Operations Manager!
The Marketing Operations Manager will be the backbone of our marketing infrastructure for Sensuss electric gas and water divisionsdriving efficiency scalability and data-driven decision-making across campaigns and platforms. This role is ideal for a strategic thinker with a passion for technology analytics and process optimization who thrives in a fast-paced collaborative environment.
Responsibilities:
Marketing Technology & Infrastructure
Own andoptimizemarketing tools including Salesforce Marketo andcontent/file management platforms.
Drive governance and scalability of marketing systems to ensure efficiency and best-in-class performance.
Partner with IT the webteamand Sales Operations to ensure seamless integration and data flow across platforms.
Lead change management efforts to maximize adoption and ROI of marketing technology.
Lead Generation & Management
Design and manage end-to-end lead generation workflows including campaign setup lead scoring and routing.
Build andoptimizenurture/drip campaigns in MarketoleveragingA/B testing and best practices for continuous improvement.
Collaborate with sales and marketing teams to refine lead attribution and qualification criteria improving conversion rates.
Develop reporting frameworks to track lead performance andidentifyopportunities for optimization.
Data & Analytics
Source structure andmaintainmarketing data to support campaign performance customer segmentation and strategic decision-making.
Oversee data hygiene initiatives including cleaning customer lists Marketo database maintenance and addressing redundancy issues.
Work with business segment leads to track campaign schedules and ensure alignment across divisions.
Develop and manage dashboards that provide actionable insights forstakeholders.
Reporting & ROI Measurement
Build andmaintainmarketing performance dashboards including tagging frameworks attribution models and ROI tracking.
Deliver regular reporting to stakeholders highlighting trends gaps and opportunities for improvement.
Support quarterly business reviews and strategic planning with data-driven insights.
Cross-Functional Alignment
Act as a connector between marketing sales product and executive teams to ensure consistent processes and shared learnings.
Navigate organizational dynamics to drive consensus and alignment across divisions.
Lead change management efforts related to marketing operations and technology adoption.
Qualifications & Skills
5 years of experience in marketing operations preferably in B2B or industrial sectors.
Deepexpertisein Salesforce Marketo and other marketing automation and CRM tools.
Demonstrated success in building and scaling lead management processes.
Strong analytical skills with experience in data visualization and performance reporting.
Proven ability tomaintaincleanaccurate and consistent marketing data across systems.
Ability to translate complex data into actionable insights for cross-functional teams.
Excellent communication and stakeholder management skills.
Proven ability to influence and align cross-functional teams in a matrixed organization.
Experience working in a fast-paced results-oriented environment.
Preferred Qualifications
Experience in utilities smart metering or industrial technology sectors.
Familiarity with 80/20 principles and customer-centric marketing strategies.
Certification in Salesforce or Marketo is a plus.
Salary: The estimated salary range for this position is $80000 to $110000 plus bonus. Starting pay is dependent on multiple factors such as skills experience and work location and is not typically at the top of the range. At Xylem we offer a competitive compensation package with a generous benefit package including Medical Dental Vision plans 401(k) with company contribution paid time off paid parental leave and tuition reimbursement.
#LI-DH1
Join the global Xylem team to be a part of innovative technology solutions transforming water usage conservation and re-use. Our products impact public utilities industrial sectors residential areas and commercial buildings with a commitment to providing smart metering network technologies and advanced analytics for water electric and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.
At Xylem youll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program Xylem Watermark. We prioritize our employees well-being through inclusion and belonging as well as our Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace Xylem fosters an inclusive environment free from discrimination or harassment.
Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylems transformative journey in shaping the future of water technology! #XylemCareers #GlobalImpact #WaterInnovation
Required Experience:
Manager
Key Skills
- Guest Services
- Front Office
- Gym
- Document Control
- Airlines
About Company
Discover Flygt's innovative submersible pump solutions for various applications, including wastewater, mining, and more. As a leading manufacturer of submersible pumps, Flygt offers reliable and efficient products for your pumping needs. Learn more at Xylem US.
