Senior Integrated Campaign Manager

Every day Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit debit prepaid and merchant services. Our worldwide team helps over 3 million companies more than 1300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Were looking for a strategic data-driven Senior Integrated Marketing Manager to lead go-to-market strategy positioning and campaign execution for ACTIVENet our flagship recreation management platform.

This is a unique hybrid role that sits at the intersection of Product Marketing and Demand Generation. You wont just hand off messaging to a campaign teamyou will own the narrative from concept to click. You will serve as the subject matter expert for ACTIVENet defining the who and the what (positioning/messaging) while actively driving the how (campaign strategy/design).

Youll partner cross-functionally with Product Sales Customer Success and Implementation to ensure our solutions meet real-world needs and our story resonates with our markets.

What Youll Do

1. Strategy Positioning & Messaging

• Own the Narrative: Develop and own positioning messaging and storytelling for ACTIVENet across market segments (large mid and small cities; YMCAs; Parks & Rec departments).

• Competitive Intelligence: Lead competitive intelligence efforts analyzing market trends competitor moves and customer insights to inform product roadmap and messaging.

• Market Insight: Collaborate with Customer Success and Implementation to gather customer insights success stories and proof points that strengthen market credibility.

2. Campaign Design & Execution

• Drive Integrated Campaigns: You arent just supporting campaigns; you are designing them. Develop the strategy and creative direction for multi-channel campaigns (email webinar digital paid) that fuel demand generation and pipeline.

• Content Strategy: Translate value propositions into high-impact content assetsfrom whitepapers and videos to landing pagesthat drive engagement.

• Go-to-Market (GTM): Develop and execute GTM strategies for new features releases and product initiatives ensuring alignment across Product Sales and Marketing.

3. Enablement & Optimization

• Sales Enablement: Partner with Sales to create compelling enablement materialspitch decks battlecards one-pagers demos and talk tracksthat drive pipeline and close rates.

• Performance Analysis: Measure and report on marketing effectiveness. Track key KPIs such as win rates product adoption campaign conversion and message resonance to continuously optimize strategy.

What You Bring

• Experience: 7 years in B2B SaaS marketing with a mix of Product Marketing and Demand Generation/Campaign Strategy experience.

• Strategic Ownership: Proven experience owning go-to-market strategies from concept to execution. You are comfortable shifting gears between high-level strategy and tactical execution.

• Storytelling: Exceptional communication and copywriting skills; you can translate technical features into compelling customer outcomes.

• Commercial Acumen: Deep understanding of B2B buyer journeys and sales processes. You understand how a campaign translates to revenue.

• Analytical Mindset: The ability to interpret data and market signals to drive decisions.

• Technical Proficiency: Experience with Salesforce and Pardot (Account Engagement) is highly preferred.

• Industry Fit: Familiarity with recreation management community engagement or membership-based organizations (Parks & Rec YMCA etc.) is a plus but not required.

Why Youll Love Working Here

• A people-first culture rooted in collaboration trust and growth.

• A mission-driven company that helps communities thrive.

• The opportunity to make a measurable impact on a platform used by thousands of organizations across North America.

$120000 - $125000
The above represents the expected salary range for this job requisition. Ultimately in determining your pay well consider your location experience and other job-related factors.

Benefits:
Global Payments offers a comprehensive benefits package to all of our team members including medical dental and vision care EAP programs paid time off recognition programs retirement and investment options charitable gift matching programs and worldwide days of service. To learn more review our Benefits page at: Payments Inc. is an equal opportunity employer.

Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex (including pregnancy) national origin ancestry age marital status sexual orientation gender identity or expression disability veteran status genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

This position is eligible to be considered for remote hiring anywhere in the USA.

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Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex (including pregnancy) national origin ancestry age marital status sexual orientation gender identity or expression disability veteran status genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website please contact .