Senior Brand Media Manager
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Job Location:
Northampton - UK
Yearly Salary:
GBP 66000 - 70000
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Salary: up to 70000 DOE
Work Life Balance: Hybrid travel to Northampton occasionally
Candidate Journey: Our goal is to reply to applications within 3 working days. Additionally we make sure to acknowledge evaluate and respond to all applications as a way of showing our appreciation for your time and effort in applying to us.
Staysure Group is entering an exciting new phase of brand investment and were looking for a strategic commercially minded Marketing Manager to lead our above-the-line media activity across our growing portfolio of brands.
This is a high-impact role with real influence focused on driving brand preference awareness and consideration through smart effective ATL media. Youll shape how we invest in our brands ensuring every pound works harder to support our ambitious growth plans.
The Role
As Marketing Manager ATL youll own the end-to-end ATL media strategy spanning TV Radio and Press with the opportunity to explore new channels formats and partnerships as consumer behaviour evolves.
Working closely with our media agency and internal stakeholders youll translate business objectives into compelling insight-led media plans that balance brand-building with commercial performance.
What Youll Be Responsible For
Media Strategy & Planning
Develop and lead the ATL media strategy aligned to brand growth and commercial objectives.
Partner with our media agency to plan and deliver campaigns across TV Radio and Press using a test-and-learn approach to optimise reach frequency and effectiveness.
Identify opportunities to evolve the channel mix formats and media partnerships in line with market trends and consumer behaviour.
Agency Management
Act as the primary day-to-day contact for our media agency ensuring clear briefs strong collaboration and consistently high standards.
Challenge and inspire agency thinking to deliver innovative insight-driven media solutions.
Oversee media planning buying and optimisation to ensure value for money transparency and performance.
Measurement & Performance
Define clear success metrics for ATL activity working closely with analytics and performance teams to measure brand impact and downstream conversion.
Evaluate campaign effectiveness using brand tracking and attribution approaches.
Clearly demonstrate the value of brand investment helping to educate and bring the wider business on the journey.
Use insight and learnings to refine strategy and inform future investment decisions.
Innovation & Growth
Champion new ideas formats and approaches that drive brand fame memorability and distinctiveness.
Stay close to media trends emerging platforms and creative best practice bringing fresh thinking into the business.
Collaborate closely with wider marketing teams to ensure a cohesive full-funnel approach.
What Were Looking For
Proven experience in an ATL-focused marketing role ideally within financial services insurance travel or another regulated consumer category.
Strong understanding of TV Radio and Press and how ATL activity drives both brand and performance.
Experience managing and getting the best out of media agencies and external partners.
Commercially astute with the ability to balance creativity with rigour and accountability.
Confident stakeholder manager able to influence at pace and at senior levels.
Were assembling a diverse team where skills not checkboxes reign supreme regardless of race religion sex sexual orientation gender identity or disability.
Staysure Group welcomes all new starters with open arms providing training development opportunities and great benefits.
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
