Lifecycle Marketing Manager

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments Cash App has gone from a simple product with a single purpose to a dynamic ecosystem developing unique financial products including Afterpay/Clearpay to provide a better way to send spend invest borrow and save to our 50 million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable instantly available and universally accessible.

Today Cash App has thousands of employees working globally across office and remote locations with a culture geared toward innovation collaboration and impact. Weve been a distributed team since day one and many of our roles can be done remotely from the countries where Cash App operates. No matter the location we tailor our experience to ensure our employees are creative productive and happy.

The Role

The Cash App Engagement & Retention Marketing team builds personalized data-driven relationships with customers across their lifecycle to drive adoption engagement and long-term value. We operate at the intersection of growth strategy lifecycle execution and marketing infrastructure.

Were looking for a Lifecycle Marketing Manager to independently lead complex lifecycle initiatives with minimal oversight while helping scale the systems playbooks and operating model that power our growth engine. This role will play a meaningful part in scaling Cash Apps Families and Teen engagement strategies including sponsorship activation and graduation journeys that support customers through critical life stages.

Youll own end-to-end programs from strategy and roadmap planning through execution and performance reporting and partner closely with Product Analytics Martech and Creative to deliver high-quality measurable impact.

You Will

• Independently lead lifecycle marketing initiatives from problem definition through execution and iteration delivering against clearly defined growth and engagement goals
• Design and execute multi-channel lifecycle strategies (email push SMS in-app) that support complex customer journeys including multi-stakeholder audiences such as parents teens and sponsors
• Analyze performance data to generate insights diagnose funnel friction and inform growth strategies; confidently self-serve analysis using SQL dashboards and experimentation results
• Partner cross-functionally to build and maintain project roadmaps including requirements gathering impact assessment prioritization and sequencing across concurrent initiatives
• Contribute to the evolution of lifecycle growth infrastructure including data foundations martech workflows experimentation frameworks and operational playbooks
• Use AI to uplevel and automate work as much as possible across strategy briefing asset development build and deployment and analysis.
• Maintain a high bar for quality accuracy and consistency across all deliverables ensuring campaigns are thoroughly QAd and thoughtfully executed
• Own accountability for program outcomes by reporting on performance sharing learnings and making clear recommendations to the team and broader business
  
  

You Have

• 5 years of experience in lifecycle CRM or growth marketing in a B2C product environment
• Demonstrated ability to independently lead complex marketing initiatives with multiple stakeholders and minimal oversight
• Strong analytical skills with experience using data to inform strategy and decision-making (SQL proficiency required; Tableau or similar tools preferred)
• Hands-on experience with CRM and marketing automation platforms (e.g. Braze Iterable Salesforce Marketing Cloud)
• Experience with AI in automating strategic and operational tasks
• Experience partnering cross-functionally with Product Analytics Creative and Engineering teams to plan and execute lifecycle programs
• Exceptional attention to detail and a track record of delivering high-quality accurate work at scale
• Clear and structured communication skills with the ability to influence without authority

Technologies We Use and Teach

• Braze Iterable or Salesorce marketing cloud
• Familiarity with Mode Tableau or similar reporting frameworks
• Familiarity with AI tools (Claud ChatGPT or others) to support work efficiencies

Nice to Have

• Experience working on marketing or growth initiatives for families teens or multi-user accounts
• Familiarity with regulated trust-sensitive or age-restricted products (e.g. fintech education healthcare or platforms serving minors)
• Experience designing lifecycle journeys that balance trust-building education and product adoption
• Exposure to safety compliance or financial education-led marketing strategies

Pay Transparency

Block takes a market-based approach to pay and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidates starting pay will be determined based on job-related skills experience qualifications work location and market conditions. These ranges may be modified in the future.

To find a locations zone designation please refer to thisresource. If a location of interest is not listed please speak with a recruiter for additional information.

Zone A: $135200-$202800

Zone B: $125800-$188600

Zone C: $00

Zone D: $108200-$162200

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.

While there is no specific deadline to apply for this role U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

Required Experience:

Manager