Manager, Performance Marketing

General Description:

The Manager Performance Marketing leads the execution and optimization of digital marketing campaigns across paid media ABMsearch and social channels. This role manages a team of specialists driving performanceimprovementsand supporting the Director Digital marketingin developing and implementing strategies that generate leads pipeline and revenue. The Manageris responsible forday-to-day operations campaign management and cross-functional collaboration to ensure alignment with broader marketing and business goals.

Major Responsibilities:

Team Leadership & Development:

• Manage mentor and develop a team of Paid Media Specialists and other direct reports.
• Set clearobjectives provide coaching and conduct regular performance reviews.
• Foster a collaborative high-performing team culture.

Campaign Management:

• Oversee the execution and optimization of paid media campaigns (Google Ads LinkedIn Ads Facebook Ads etc.).
• Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement.
• Ensure campaigns are aligned with strategic goals and deliver measurable results.
• Support the creation and optimization of landing pages in partnership with the web experience team.

Search Optimization:

• Advance the organizations search presence through AEO/GEO best practices ensuring visibility in AI-driven and generative search environments.
• Collaborate with SEO and content teams tooptimize foranswer engines and generative search platforms.

Performance Analysis & Reporting:

• Monitor campaign performance using analytics tools (Google Analytics etc.).
• Report on key metricsprovideactionable insights and recommend improvements.
• Conduct A/B testing and conversion rate optimization initiatives.

Cross-Functional Collaboration:

• Work closely with creative content SEO and web teams to develop campaign assets and integrate keyword insights.
• Partner with external agencies and vendors as needed.

Process Improvement:

• Identifyopportunities for operational efficiency and continuous improvement.
• Stay current with digital marketing trends technologies and best practices.

Competencies/Skills:

• Strong leadership and team management skills.
• Data-driven decision-making and analytical thinking.
• Expertisein paid media ABM SEM AEO/GEO and social media advertising.
• Effective communicator and collaborator across teams and stakeholders.
• Ability to manage multiple projects in a fast-paced deadline-driven environment.
• Strategic mindset with a focus on delivering organizational outcomes.

D2L Leadership Competencies

• Leads by Examplewith personal and professional integrity highaccountabilityand say/do ratio
• Boundarylesscollaboration and influence skills both within team peergroupand broader organization. Effective communicator with a proventrack recordof success.
• Delivers Awesome Outcomes: Strategic mindset and business acumen with strong prioritization skills and a focus on organizational outcomes vs. team tasks. Effective problem solver able to achieve results individually and through others in fast paced deadline-driven environments.
• Talent Magnet: Talent-focused leader withdemonstratedability to coach build and lead a high performing diverse team.
• Better SmarterFaster: An agile learner with a growth mindset attention to detail and organizational skills. An operationally minded leader with a focus on continuous improvement and innovation.
• Wins Hearts and Minds: An effective communicator with the ability to connect the why and the what. A change agent with proven delegation motivation and team building skills.

Suggested Qualifications/Experience:

• Bachelors degree in marketing business administration or related field.
• 5 years of experience in digital marketing with a focus on performance marketing.
• Hands-on experience managing paid media campaigns andoptimizing forlead generation and revenue growth.
• Demonstrated experience applying ABM strategies to digital campaigns.
• Provenexpertisein AEO/GEO andoptimizing forAI-driven search platforms.
• Experience with analytics platforms (Google Analytics Google Ads etc.).
• Proven ability to lead and develop teams.
• Experience working with external agencies and cross-functional teams.

Required Experience:

Manager