Content Writer

• Remote and hybrid flexibility and technology to support remote work
• Generous time off program starting at 22 days of PTO and13 paid holidays (includes a floating holiday and winter closure)
• Highly competitive medical dental and vision plans including FSA and HSA account options
• 401(k) plans with a generous match and safe harbor contributions upon eligibility
• Paid parental leave
• Wellness programs including incentives and an In-Shape Family Fitness discount
• Opportunities for professional development training and leadership skill-building
• Critical illness accident life pet short term and long-term disability insurance options
• Employee Assistance Program (EAP) for support navigating day-to-day challenges

JobPurpose:

The Content Writer is a key individual contributor who shares the organizations story across programsaudiencesand channels. As a strong player on a content team this role works collaboratively with designers channel experts marketingmanagersand program/product teams to createnew content elevate existingcontentand build campaigns. This role requires a commitment to on-brand marketing communication tactics with a constant focus on member/customer-first approaches. The Content Writer brings together a love of copywriting and marketing to create content that drives awareness engagementacquisitionand retention/loyalty.

To successfully fulfill the responsibilities of the position this role will work both in agile pods and cross-functional groups delivering keen discernment and sound execution.

The ideal candidate has a curious creative mindset and is passionate aboutgood writing. With an audience-focused marketing lens the Content Writer brings experience creating long- and short-form content that excitesinformsand drives results.

UniversalCompetencies:

• Collaboration:Proactively engages with an iterative mindset to enhance ideas and achieve organizational results; Cultivates relationships builds partnerships shares and learns without boundaries.

• Service:Focusing on meeting needs and exceeding expectations for those served inside and outside the organization.

• Respect:Embracing others for their true authentic self; nurture and promote an environment that values diversity of thought inputexperienceandexpertise.

Essential Competencies:

• Strategic Direction:Identifiesconnections and trends structuring projects purposefully; linking day-to-day work to long-range and broader organizationalobjectives.

• Adaptability:Appropriately adjusts behavior to changing conditions and business needs;modifiesapproach to succeed with new situations and timelines.

• Resourcefulness:Uses creativityingenuityand insight to tackle issues and provide fresh solutions.

Essential Functions must be able to perform with or without a reasonable accommodation:

Content Ideation & Production

• Fluidly creates content in a range of formats: articles emails digital and print tactics

• Balances supporting the marketing content needs of the California Dental Associations family of companies including The Dentists Insurance Company

• Works on editing/writing projects individually as well as collaborates on complex projects with the content strategy manager marketingcolleaguesand internal program/product owners

• Adapts and leverages content for use across multiple mediums and platforms

• Excels at applying CDA and subsidiary brand voices across projects and media

• Ensures tone and messaging consistently reflect the organizations brand and values

• Keeps up with content trends and makes recommendations for new/emerging opportunities

• Interview members industryleadersand subject matter experts for the purpose of delivering engaging and educational content on key topics

• Openly receives and responds to feedback takes in perspectives from all stakeholders

• Uses experience content bestpracticesand brand best interest to guide decision-making

• Activelyparticipatesin creative ideation and strategic planning sessions across teams

• Uses data and insights collected from member/customer facing teams to inform content choices

Content Governance

• Supports the development and implementation of standards and best practices for content creation distribution/circulation and improvement

• Applies and helpsmaintainhouse style guides brandstandardsand messaging maps

Cross-Functional Collaboration/Relationship Development

• Build strong partnerships with marketing managers and program/product owners to keep pulse on program/product evolutions and impact on positioning

• Partner with other content contributors channelownersand design resources to ensure cohesive compelling campaigns and communication tactics

Non-Essential Functions:

• Perform other writingeditingand content management duties as assigned.

Minimum Qualifications:

• Bachelors degree in Communications or Marketingor English

• 5 years of professional writing and editing experience preferably in insurance healthcare banking and/or B2B marketing

• Exceptional verbal communicator with strong presentation skills

• Strong experience using Microsoft Office (PowerPoint Excel Word)

• Experience with project management and collaboration tools (Sharepoint JIRAetc)

Preferred Qualifications:

• Experience with social media

• Experience with content management systems

• Mustdemonstratediplomacy and tact while interacting with all levels within and outside of the organization

• High degree of initiative and independence balanced with flexibility and collaborative style

• Superior time management skills withdemonstratedability to problem-solve multi-task and deliver against deadlines

• Positive upbeat attitude

Working Conditions: Occasionally (1-33%) Frequently (34-66%) Constantly (67-100%)

• Constantly sitting

• Comfortable in a matrix organization

We Are CDA

Over our 150-year history the California Dental Association (CDA) has become a leader in oral health throughout California and the country. Today we continue to support our community of over 27000 dentists through our family of companies which include The Dentists Insurance Company (TDIC) TDIC Insurance Solutions Rotunda Partners and the CDA Foundation. At CDA we value individual talents encouraging a diverse collaborative and innovative work environment fueled by new ideas. As our organization continues to grow we invite you to be a part of whats next.

CDA is an equal opportunity employer and is committed to the principle of equal employment opportunity for all employees and providing a safe work environment. CDA does not tolerate discrimination or harassment and all employment decisions are based on job requirements and individual qualifications without regard to race color religion national origin age gender gender identity or expression sex ancestry citizenship status mental or physical disability genetic information sexual orientation veteran or military status. If you have a disability or special need that requires accommodation please contact us at

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