Associate Vice President for Strategic Admission & Enrollment Marketing

ESSENTIAL JOB FUNCTIONS

Division Leadership

• Oversee all day-to-day operations of the Admission and Enrollment Marketing functions and ensure strong coordination across all divisional units.

• Serve as a senior thought partner to the VPEM and other senior enrollment leaders.

• Translate high-level enrollment strategy into actionable plans metrics and operational enhancements.

• Participate in institutional planning policy and operational systems development related to enrollment revenue retention and visibility.

• Establish goals for key units motivate and manage staff and foster a culture of mentorship collaboration critical thinking a bias to action accountability and empowerment.

• Act with full delegated authority on behalf of the VPEM in their absence.

Enrollment Strategy

• Provide data-driven guidance for all aspects of student recruitment programs and strategic enrollment initiatives.

• Analyze and interpret internal and external data to inform strategies for search recruitment yield retention and tuition revenue.

• Offer contemporary data-informed strategies for merit- and need-based financial aid to forecast enrollment and net tuition revenue in coordination with the VPEM.

• Oversee enrollment dashboards key performance indicators and predictive models and write executive summaries used by university leadership.

• Manage and cultivate partnership with existing and potential external vendors.

Enrollment Marketing & Communications

• Enhance and lead a sophisticated enrollment marketing unit informed by evolving consumer behavior and expectations.

• Develop communication strategies tailored to multiple market segments including prospective students and influencers and execute all communications on behalf of the division.

• Demonstrate deep understanding of student and family needs to inform communication plans that drive engagement affinity and enrollment.

• Partner with University Communications and Marketing to elevate institutional visibility and reputation.

• Strengthen top-of-funnel engagement strategies and support the admission team in communicating Denisons distinct value proposition.

Cross-Institutional Collaboration

• Foster positive and collaborative relationships across offices and departments to support divisional and institutional goals.

• Partner with academic leaders and administrative offices to support strategic enrollment-related decision-making.

• Facilitate cross-campus initiatives serving as a strategic partner and skilled problem solver in addressing institutional challenges.

Recruitment Outreach & External Relations

• Travel on behalf of the University to recruit students and enhance institutional visibility in strategic markets.

• Participate in recruitment events conduct interviews and evaluate applications.

• Advise prospective students families counselors and community partners on admission.

• Maintain strong relationships with counselors and community-based organizations to strengthen the Denisons reputation.

• Represents the Division and the University in a professional manner. Perform other duties as assigned.

QUALIFICATIONS

Required:

This role requires six or more years of progressive experience working in college admissions enrollment marketing and/or within enrollment management including at least three years of supervisory experience. A bachelors degree is addition the ideal candidate will also possess the following knowledge skills and abilities:

• Competitive spirit and demonstrated knowledge with proven success in leading highly successful admission and marketing teams
• Demonstrated deep understanding of national trends and issues in higher education college admissions and the evolving needs of students and families;
• Innovative problem solver with the ability to work across teams positively and effectively fostering shared responsibility and accountability; a demonstrated history of building strong positive relationships with campus partners;
• Outstanding demonstrated ability to collect analyze interpret and utilize data to inform decision-making and creative problem solving.
• Technically savvy and operationally fluent with the ability to maximize enrollment processes including experience with a CRM.
• Strong project management skills with a bias toward action accountability and continuous improvement.
• Excellent interpersonal written and oral communication skills including excellent public speaking skills with the ability to build relationships communicate clearly and compellingly
• Integrity appropriate transparency and excellent judgment; demonstrated ability to work collaboratively and collegially yet independently with internal and external constituencies;
• Exceptional work ethic excellent organizational prioritization and delegation skills to manage multiple tasks simultaneously with highest standards for accuracy;
• Direct experience and vendor management
• Demonstrated collaborative team leader with the ability to work in a high-stress high-volume deadline-driven environment; able to infuse daily work with levity and balance; and able to achieve and celebrate success.
• Experience in or demonstrated capacity to copy edit design and otherwise elevate the Colleges brand through marketing.

Must have a current valid drivers license and must be insurable under Denisons liability insurance policy.

Preferred:

Masters degree.

Experience working with the Technolutions Slate CRM

Compensation & Benefits

The salary range for this role is $155000 - $175000 annually. Denison offers a generous comprehensive benefits package including healthcare coverage retirement contributions and paid vacation.

Candidate(s) that apply by February 1 2026 will receive full consideration