Associate Vice President for Strategic Admission & Enrollment Marketing

Granville, OH - USA

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

The Associate Vice President plays a critical leadership role in advancing the goals of the Division of Enrollment Management in alignment with the Universitys Strategic Plan. Charged with optimizing the size composition and net tuition revenue of the student body the AVP develops and executes data-informed strategies that respond to shifting demographics evolving market conditions and institutional priorities. This position oversees the admission and enrollment marketing functions ensuring strong coordination across all divisional units while managing comprehensive recruitment and admission strategy communications publications website content and internal and external reporting.

In addition the AVP represents the Vice President at meetings serves as a senior advisor and recruits students in strategic markets. The position plays a central role in cross-campus coordinationcollaborating closely with academic leaders and administrative partners to support informed decision-making and operational success.

ESSENTIAL JOB FUNCTIONS

Division Leadership

Oversee all day-to-day operations of the Admission and Enrollment Marketing functions and ensure strong coordination across all divisional units.
Serve as a senior thought partner to the VPEM and other senior enrollment leaders.
Translate high-level enrollment strategy into actionable plans metrics and operational enhancements.
Participate in institutional planning policy and operational systems development related to enrollment revenue retention and visibility.
Establish goals for key units motivate and manage staff and foster a culture of mentorship collaboration critical thinking a bias to action accountability and empowerment.
Act with full delegated authority on behalf of the VPEM in their absence.

Enrollment Strategy

Provide data-driven guidance for all aspects of student recruitment programs and strategic enrollment initiatives.
Analyze and interpret internal and external data to inform strategies for search recruitment yield retention and tuition revenue.
Offer contemporary data-informed strategies for merit- and need-based financial aid to forecast enrollment and net tuition revenue in coordination with the VPEM.
Oversee enrollment dashboards key performance indicators and predictive models and write executive summaries used by university leadership.
Manage and cultivate partnership with existing and potential external vendors.

Enrollment Marketing & Communications

Enhance and lead a sophisticated enrollment marketing unit informed by evolving consumer behavior and expectations.
Develop communication strategies tailored to multiple market segments including prospective students and influencers and execute all communications on behalf of the division.
Demonstrate deep understanding of student and family needs to inform communication plans that drive engagement affinity and enrollment.
Partner with University Communications and Marketing to elevate institutional visibility and reputation.
Strengthen top-of-funnel engagement strategies and support the admission team in communicating Denisons distinct value proposition.

Cross-Institutional Collaboration

Foster positive and collaborative relationships across offices and departments to support divisional and institutional goals.
Partner with academic leaders and administrative offices to support strategic enrollment-related decision-making.
Facilitate cross-campus initiatives serving as a strategic partner and skilled problem solver in addressing institutional challenges.

Recruitment Outreach & External Relations

Travel on behalf of the University to recruit students and enhance institutional visibility in strategic markets.
Participate in recruitment events conduct interviews and evaluate applications.
Advise prospective students families counselors and community partners on admission.
Maintain strong relationships with counselors and community-based organizations to strengthen the Denisons reputation.
Represents the Division and the University in a professional manner. Perform other duties as assigned.

Candidate(s) that by February 1 2026 will receive full consideration

Required Experience:

Exec