Director, Government Marketing Strategy

Director Government Marketing Strategy

We are seeking an experienced digitally savvy and data-driven leader for a Director Government Marketing Strategy to drive robust and integrated marketing demand generation strategies for the Government Legal & Risk markets. This is a strategic and cross-functional leadership role who works closely with the segment President General Managers and sales leadership as well as across multiple marketing capabilities. This role requires strong experimentation innovation and cross-functional leadership and requires a self-motivated individual with strong analytical background and communication skills.

About the Role

In this opportunity as Director Government Marketing Strategy you will:

• Deeply understand the Government segments go-to-market strategies insights personas customer segmentation competitive intelligence to translate business goals into marketing strategies.
• Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning integration of relevant content and effective translation into demand gen programs and activities.
• Own creation planning and activation of innovative marketing strategies for the Gov Legal and Gov Risk segments with strong focus on transforming and optimizing digital channels partnering closely with sales demand gen and product marketing groups to build and align on upfront strategy and prioritization
• Forecast measure analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline revenue and demand funnel velocity.
• Delivery of effective marketing strategies to fuel sales funnel and build pipeline from marketing qualified lead to closed sale
• Continually monitor success of planning process and identify efficiencies opportunities to optimize leverage best practices etc.
• Consistently monitor performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.

About You

Youre a fit for the role of Director Government Marketing Strategy if your background includes:

• Must be based in United States
• 8 years of experience in demand gen digital marketing or growth marketing with deep understanding of marketing frameworks and channel mix activation
• Bachelors degree preferred or equivalent work experience
• Strong leadership collaboration teamwork and relationship-building skills across multiple levels and functions in the organization
• Proven ability to develop and implement demand gen strategies and campaigns
• Strong analytical skills with experience in forecasting measuring and reporting on marketing metrics
• Excellent collaboration and communication skills with ability to work with cross-functional teams
• ABM and Government industry-specific experience a plus; deep understanding of modern demand generation technologies platforms and systems

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Whats in it For You

• Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.

• Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.

• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.

In the United States Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health dental vision disability and life insurance programs as well as a competitive 401k plan with company addition Thomson Reuters offers market leading work life benefits with competitive vacation sick and safe paid time off paid holidays (including two company mental health days off) parental leave sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally Thomson Reuters offers the following additional benefits: optional hospital accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations unless otherwise noted the base compensation range for this role is $137200 USD - $254800 USD. Base pay is positioned within the range based on several factors including an individuals knowledge skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

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