SDR Program Manager Outbound Sales Play & Execution

Austin, TX - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Role Overview

The SDR Program Manager & Outbound Sales Play Manager is responsible for building launching and optimizing structured outbound sales plays and programs that drive consistent incremental pipeline creation across the global SDR organization. This role focuses on developing outbound strategies embedding them into daily workflows ensuring SDRs are equipped to execute effectively and driving strong adoption of standardized prospecting motions across all regions. The individual will partner closely with regional SDR leaders to ensure SDRs have the tools resources and execution guidance required to perform at the highest level.

Key Responsibilities

Outbound Strategy & Sales Play Development

Build refine and maintain structured outbound sales plays aligned to verticals buyer personas triggers competitive scenarios and target sales play priorities.
Develop clear action paths for common SDR scenarios (e.g. prospecting strategy executive outreach objection handling dormant account re-engagement).
Keep plays updated based on buyer signals messaging evolution field feedback and GTM priorities as it relates to future forecasted sales play programs.

SDR Performance Programs & Execution Readiness

Design and run execution-readiness programs that ensure SDRs are fully prepared to execute outbound plays with confidence.
Create rep-facing guides resources talk tracks and scenario-based practice guides to help SDRs develop stronger outbound skills to execute on new sales plays.
Build a catalog of best-in-class SDR examples to showcase high-quality outreach messaging and calls and what to scale globally.
Ensure Outreach messaging and sequencing is launched in coordination of new sales plays.

Program Management & Workflow Integration

Operationalize outbound programs globally ensuring consistency and clarity across AMER EMEA and APJ.
Integrate sales plays into tools and SDR workflows (Outreach Salesforce 6sense ZoomInfo etc.) for seamless daily execution.
Establish governance around play adoption quality messaging standards and activity expectations.
Work cross-functionally with Ops to streamline processes build automation and reduce friction in outbound execution.

Cross-Functional Partnership

Collaborate with Marketing GPO and Sales to translate GTM priorities into actionable outbound SDR programs.
Work with Sales Ops to align targeting routing reporting and operational workflows to outbound strategies.
Serve as the liaison to other groups supporting outbound sales play content campaigns or messaging ensuring SDRs understand how to apply this material effectively.

Performance Insights Optimization & Continuous Improvement

Track outbound play performance including engagement metrics conversion rates pipeline contribution and buying group penetration.
Identify patterns in SDR performance to inform program refinement.
Provide SDR Managers with insights on strengths gaps and coaching opportunities related to outbound execution.
Run iterative improvement cycles updating plays and workflows based on data feedback and market trends.

Qualifications:

Required

3 years in SDR Sales Sales Programs Sales Strategy GTM Operations or equivalent roles.
Experience building outbound prospecting strategies and structured sales workflows.
Strong understanding of enterprise B2B buying groups personas value drivers and message positioning.
Proven ability to develop rep-facing resources guides and execution frameworks.
Experience with sales engagement tools (e.g. Outreach SalesLoft) and prospecting platforms.
Strong analytical skills to evaluate performance and optimize programs.

Preferred

Experience supporting SDR execution in fast-paced high-growth SaaS or cybersecurity environments.
Familiarity with 6sense ZoomInfo Orum Salesforce Gong and AI-driven sales tools.
Experience running training sessions workshops or skills-focused group sessions.

Success Metrics

Adoption of outbound plays and workflows across all regions.
Lift in key outbound KPIs: reply rate connect rate meeting conversion opportunity creation.
Reduction in variability of outreach quality.
Faster ramp for new SDRs due to clarity and structure.
Improved alignment between SDR Sales Marketing and Ops on GTM priorities.

Join Us in Securing the Worlds Data

Rubrik (RBRK) the Security and AI Operations Company leads at the intersection of data protection cyber resilience and enterprise AI acceleration. Rubrik Security Cloud delivers complete cyber resilience by securing monitoring and recovering data identities and workloads across clouds. Rubrik Agent Cloud accelerates trusted AI agent deployments at scale by monitoring and auditing agentic actions enforcing real-time guardrails fine-tuning for accuracy and undoing agentic mistakes.

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Inclusion @ Rubrik

At Rubrik we are dedicated to fostering a culture where people from all backgrounds are valued feel they belong and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the worlds data.

Our goal is to hire and promote the best talent regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential.

Our inclusion strategy focuses on three core areas of our business and culture:

Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here.
Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging can thrive and do their best work. Your contributions help us innovate and break boundaries.
Our Communities: We are dedicated to expanding our engagement with the communities we operate in creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik contributing to safer and stronger communities.

Equal Opportunity Employer/Veterans/Disabled

Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.

Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures providing documents in an alternate format using a sign language interpreter or using specialized equipment.

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Required Experience:

Manager

Role OverviewThe SDR Program Manager & Outbound Sales Play Manager is responsible for building launching and optimizing structured outbound sales plays and programs that drive consistent incremental pipeline creation across the global SDR organization. This role focuses on developing outbound strate...