At Caesars Entertainment our Mission Vision & Values reflect our unique purpose providing people with possibilities and places to have fun. Our Mission Vision & Values represent a unifying and inspiring way forward and all Team Members are expected to uphold them.
Our Mission: Create the Extraordinary
Our Vision: We create spectacular worlds that immerse inspire and connect you. We dont perform magic; we create it with excellence.
Our Values: Blaze the Trail Together We Win All-In on Service
Our corporate social responsibility framework People Planet Play represents our continuous dedication to enhancing economic development uplifting the wellbeing of our Team Members and their families and making positive contributions to the communities we operate in.
JOB SUMMARY
We are seeking a Marketing Analytics Lead who will architect build and maintain a daily-updating spend optimization engine that guides how much our marketing team should invest across channels (e.g. paid social affiliate search programmatic) and within each channel (e.g. Meta vs. Snapchat vs. Reddit).
HOW YOU WILL CREATE THE EXTRAORDINARY
Design and implement a daily-refreshing spend allocation model that integrates performance data incrementality signals and budget constraints.
Develop logic to recommend optimal channel- and sub-channel-level spend based on performance saturation curves marginal ROI and forecasted outcomes.
Create dashboards APIs or automated reports that surface recommendations to the marketing organization in a clear actionable format.
Build and maintain data pipelines that ingest data from ad platforms MMPs internal databases and attribution systems.
Ensure data quality freshness and model reliability through automated checks and monitoring systems.
Develop or refine Media Mix Models (MMM)incrementality frameworksmarginal return curves and/or bid/optimization simulations.
Partner with finance marketing and product to integrate non-marketing factors (seasonality product promos inventory etc.) into spend recommendations.
Serve as the analytical thought leader for marketing investment decisions.
Work closely with channel owners to ensure recommendations align with campaign strategy and creative cycles.
Collaborate with engineering to productionize models and maintain scalable infrastructure.
Lead A/B tests and incrementality experiments to improve the accuracy of spend recommendations.
Iterate on the model as new channels geos or strategies come online.
WHAT YOU WILL NEED
Must be 21 years of age or older
5 years in marketing analytics data science growth analytics or similar.
Strong proficiency in Python or R SQL and scalable model deployment workflows.
Experience building MMMincrementality tests or ROI/attribution models.
Knowledge of paid media channels (paid social search affiliate programmatic etc.) and their underlying mechanics.
Experience with visualization tools (Tableau Power BI Looker) for delivering insights and automated reporting.
Ability to turn complex modeling outputs into simple business recommendations.
ADDITIONAL REQUIREMENTS
Experience with automated decisioning systems (e.g. budget pacing tools bidding engines forecasting models).
Familiarity with cloud environments (e.g. GCP AWS Azure).
Exposure to Bayesian modeling causal inference or machine learning methods used in marketing optimization.
Startup or growth-stage experience where speed and autonomy are valued.
TOGETHER WE WIN
We believe in delivering family-style servicean approach that fosters warmth connection and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family creating a welcoming environment built on respect teamwork and personalized attention. Whether assisting customers or collaborating with coworkers we prioritize service that is thoughtful supportive and rooted in genuine relationships
DISCLAIMER
This is not necessarily an exhaustive list of all responsibilities skills duties requirements efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change (e.g. emergencies changes in personnel workload rush jobs or technical developments).
EQUAL EMPLOYMENT OPPORTUNITY
Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a persons race color creed religion national origin sex marital status disability status with regard to public assistance age sexual or affectional orientation gender identity familial status ancestry local human rights commission activity citizenship genetic information protected veteran or military status or any other protected class.
The salary range for this position is $96400 - $154770USD which is dependent on a several factors including relevant experience geography business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays.
Required Experience:
Director
DescriptionWE ARE CAESARSAt Caesars Entertainment our Mission Vision & Values reflect our unique purpose providing people with possibilities and places to have fun. Our Mission Vision & Values represent a unifying and inspiring way forward and all Team Members are expected to uphold them.Our Mission...
Description
WE ARE CAESARS
At Caesars Entertainment our Mission Vision & Values reflect our unique purpose providing people with possibilities and places to have fun. Our Mission Vision & Values represent a unifying and inspiring way forward and all Team Members are expected to uphold them.
Our Mission: Create the Extraordinary
Our Vision: We create spectacular worlds that immerse inspire and connect you. We dont perform magic; we create it with excellence.
Our Values: Blaze the Trail Together We Win All-In on Service
Our corporate social responsibility framework People Planet Play represents our continuous dedication to enhancing economic development uplifting the wellbeing of our Team Members and their families and making positive contributions to the communities we operate in.
JOB SUMMARY
We are seeking a Marketing Analytics Lead who will architect build and maintain a daily-updating spend optimization engine that guides how much our marketing team should invest across channels (e.g. paid social affiliate search programmatic) and within each channel (e.g. Meta vs. Snapchat vs. Reddit).
HOW YOU WILL CREATE THE EXTRAORDINARY
Design and implement a daily-refreshing spend allocation model that integrates performance data incrementality signals and budget constraints.
Develop logic to recommend optimal channel- and sub-channel-level spend based on performance saturation curves marginal ROI and forecasted outcomes.
Create dashboards APIs or automated reports that surface recommendations to the marketing organization in a clear actionable format.
Build and maintain data pipelines that ingest data from ad platforms MMPs internal databases and attribution systems.
Ensure data quality freshness and model reliability through automated checks and monitoring systems.
Develop or refine Media Mix Models (MMM)incrementality frameworksmarginal return curves and/or bid/optimization simulations.
Partner with finance marketing and product to integrate non-marketing factors (seasonality product promos inventory etc.) into spend recommendations.
Serve as the analytical thought leader for marketing investment decisions.
Work closely with channel owners to ensure recommendations align with campaign strategy and creative cycles.
Collaborate with engineering to productionize models and maintain scalable infrastructure.
Lead A/B tests and incrementality experiments to improve the accuracy of spend recommendations.
Iterate on the model as new channels geos or strategies come online.
WHAT YOU WILL NEED
Must be 21 years of age or older
5 years in marketing analytics data science growth analytics or similar.
Strong proficiency in Python or R SQL and scalable model deployment workflows.
Experience building MMMincrementality tests or ROI/attribution models.
Knowledge of paid media channels (paid social search affiliate programmatic etc.) and their underlying mechanics.
Experience with visualization tools (Tableau Power BI Looker) for delivering insights and automated reporting.
Ability to turn complex modeling outputs into simple business recommendations.
ADDITIONAL REQUIREMENTS
Experience with automated decisioning systems (e.g. budget pacing tools bidding engines forecasting models).
Familiarity with cloud environments (e.g. GCP AWS Azure).
Exposure to Bayesian modeling causal inference or machine learning methods used in marketing optimization.
Startup or growth-stage experience where speed and autonomy are valued.
TOGETHER WE WIN
We believe in delivering family-style servicean approach that fosters warmth connection and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family creating a welcoming environment built on respect teamwork and personalized attention. Whether assisting customers or collaborating with coworkers we prioritize service that is thoughtful supportive and rooted in genuine relationships
DISCLAIMER
This is not necessarily an exhaustive list of all responsibilities skills duties requirements efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change (e.g. emergencies changes in personnel workload rush jobs or technical developments).
EQUAL EMPLOYMENT OPPORTUNITY
Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a persons race color creed religion national origin sex marital status disability status with regard to public assistance age sexual or affectional orientation gender identity familial status ancestry local human rights commission activity citizenship genetic information protected veteran or military status or any other protected class.
The salary range for this position is $96400 - $154770USD which is dependent on a several factors including relevant experience geography business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays.
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown thro
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Job Location:
Monthly Salary:
$ 96400 - 154770
Posted on:
Yesterday
Vacancies:
1 Vacancy
