Head of Product Marketing
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Job Location:
London, KY - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About the Team
Miro is the AI Innovation Workspace trusted by 100M users and 250K customers worldwide. Were a multi-product platform that helps teams collaborate ideate and innovate across product engineering design strategic planning.
Miro is uniquely positioned to shape and win the future of AI-powered collaboration. Were looking for a leader to shape our multi-product platform story and define the future playbook for go to market strategies.
Miro is uniquely positioned to shape and win the future of AI-powered collaboration. Were looking for a leader to shape our multi-product platform story and define the future playbook for go to market strategies.
About the Role
Were seeking a results-driven leader to scale Miros Product Marketing function and pioneer a new model for how platform companies do product marketing.
This role is for product marketers with product management backgrounds whove built and launched 0-to-1 B2B or B2C2B products at startups and midsized companies and now want to drive revenue growth market share and product adoption at scale.
Youll have a real impact: define a category shape GTM for 100M users develop future leaders. Youll have real resources: leadership backing for bold bets freedom to experiment room to build. Youll lead 15 product marketers to deliver on aggressive targets. Youll drive industry defining transitions: multi-product complexity fast-moving AI market scaling from 250K to 500K customers.
Your PM background means you understand how products are built making you uniquely equipped to position sell and scale them including through strategic partnerships. This role is measured by business outcomes not marketing outputs.
What youll do
Drive Business Impact
- Develop positioning messaging and enablement that improve win rates
- Drive adoption across 100M users and 250K customers (trialpaid single productplatform)
- Establish Miro as the leading AI Innovation Workspace
- Execute GTM strategies that generate qualified pipeline and accelerate deal velocity
- Create co-marketing programs joint value props and partner enablement that drive 20% of pipeline
- Hold yourself accountable to pipeline and revenue targets alongside Sales leadership
Lead PMMs to Results
- Set clear OKRs tied to business outcomes
- Build team skills across 0-to-1 launches and scaled solutions
- Hold team members accountable to results while coaching them to excellence
- Create scalable playbooks and frameworks
- Recruit other A-players and develop future leaders
Product Marketing Management
- Lead GTM for new products and major launches across Miros platform
- Create sales tools that win deals and shorten cycles
- Develop competitive intelligence and battle cards
- Build customer and market intelligence programs
- Partner with Product Sales Marketing Customer Success and Partners
- Balance individual product stories with platform narrative
Model Excellence
- Write positioning docs create decks run customer interviews yourself
- Lead critical launches and high-stakes meetings
- Stay close to product market customers and partners
- Show team what great looks like through your own work
What youll need
- Product Builder: 3 years of building and launching 0-to-1 B2B/B2C2B products at startups/midsized companies (seed-Series B)
- PMM Leadership: 3 years leading product marketing with measurable business impact;
- Team Builder: Built or scaled PMM teams of 10 people that consistently delivered results
- Scale Experience: Led scaled marketing for products; comfortable with both PLG and enterprise sales
- Successful launches across both 0-to-1 products and scaled solutions
- Proof your strategies delivered results (pipeline win rate improvement or product adoption at scale)
- Bonus: Experience with partner-sourced/influenced revenue
- Demonstrated success in transitioning a company from single product to multi-product or platform marketing strategies
- Deep understanding of B2B buying processes enterprise sales cycles multi-stakeholder decisions
- Experience marketing to diverse personas: end users champions economic buyers C-suite
- Knowledge of PLG inside sales field sales and partner-led motions
- Familiarity with subscription usage-based and enterprise licensing models
What Makes You Stand Out
- Builder Mentality: Youve built products bringing product thinking to marketing decisions
- B2B Expertise: Navigate multi-stakeholder decision processes expertly
- Business Acumen: Understand unit economics CAC/LTV funnels and how marketing drives growth
- Accountability: Want to be measured on business outcomes
- Platform Thinking: Balance single product marketing with platform-level storytelling
- Ecosystem Mindset: Leverage partners to expand reach and drive growth
- Scrappy to Scaled: Comfortable with startup chaos and enterprise complexities
- AI-Powered GTM: Experience leveraging AI to enhance product marketing from customer insights and content creation to personalization and competitive intelligence
- Experimentation: Hands-on with testing and building AI powered workflows and marketing tools
- Future-Focused: Understand how AI is transforming collaboration productivity and innovation workspaces
- Product Fluency: Can articulate AI product capabilities and translate them into compelling value propositions for diverse audiences
Whats in it for you
- Competitive equity package
- Lunch snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Opportunity to work for a globally diverse team
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Miro is the innovation workspace where teams manage projects, design products, and build the future together. Join 90M+ users from around the world.
