The Senior Marketing Manager works with DLC Corporate Marketing team as an on-the-ground marketing partner helping to develop and execute the propertys sales and marketing program. This person will lead day-to-day marketing efforts at the property level with real estate sales and Club amenity operations and work closely with the real estate and membership sales team to support the sales process from a marketing perspective.
This role requires expertise in marketing strategy well-developed cross-departmental project management and sales skills excellent writing and communication skills attention to detail exemplary organizational skills discipline and creativity and a desire to be part of a fast moving entrepreneurial team. Candidates must have the ability to handle multiple tasks simultaneously balance a variety of roles within the organization and be able to establish and foster effective working relationships with internal teams prospects and the local community.
Key Responsibilities
Provide brand and marketing expertise within DLC and property initiatives such as collateral development communications event planning and overall presentation.
Support writing and communication projects.
Market research insights and input into strategic planning.
Develop marketing plan and corresponding budget to align and support sales initiatives.
Collaborate with the sales team to drive engagement and strategy implementation in current and new markets.
Project manage print and digital asset creation and management.
Manage CMS and listing inventory on property website.
Coordinate photography and videography for the property.
Social media management.
Onsite support and coordination of corporate-led events.
Oversee inventory and assets for digital sales tools and resources.
Manage CRM input and reporting dashboards analyze data and provide reporting to support overall sales direction and new marketing initiatives.
Oversee new product launch material development and design.
Evaluate marketing needs as property transitions through lifecycles.
Liase with resort marketing team as needed for brand projects
Additional marketing duties as needed.
Benefits
Competitive Pay
Medical Dental and Vision Benefits
401k
Paid Time Off including Vacation Paid Holidays and Sick Time
Winter benefits including season pass employee meals retail & rental discounts etc.
Professional development and upward mobility opportunities
Work-Family Culture
Skills & Qualifications
Bachelors degree with a focus on business and marketing preferred.
Minimum of 5-7 years in marketing representing high-end luxury properties or relevant industry.
Experience partnering and/or working with a Sales teams a plus.
Knowledge of construction architecture and design a plus.
Computer literate in Microsoft Office (PowerPoint Word Excel) and Adobe Creative Suite (InDesign Illustrator Photoshop) as well as Apple products and services.
Track record of producing and presentation of marketing assets in a fast-paced and agile environment.
Additional Requirements
Positive attitude professional demeanor and exceptional communication and interpersonal skills to deliver service to members guests and team members.
Must be able to work flexible work hours/schedule including evenings weekends and holidays. Long hours may be required due to business demands.
Ability to work in a team environment.
Ability to stay calm and focused during the busiest of times.
Ability to read write speak and understand English; additional languages preferred.
Ability to meet the physical demands of the position including but not limited to working indoors and outdoors in all weather conditions standing walking and moving for periods of greater than eight (8) hours and lifting and carrying items sometimes greater than fifty (50) pounds.
Flexibility and ability to pivot to new projects and a desire to work in a fast-paced environment.
Required Experience:
Manager